VP of Creative & Brand Storytelling

Adelphi Group; New York (NY); On-site; USD 170,000 - 240,000; Full time

Job summary

Olixir is seeking a senior copywriting leader to manage a team of professionals and guide content strategy across campaigns. You will develop narratives, craft brand messaging, and ensure alignment with audience insights and business goals.

Collaborating with art direction, design, strategy, social, client teams, and production, you will shape content experiences that boost engagement and creative impact while operating under Omnicom’s in-office policy requiring three days on-site per week.

Responsibilities

• Manages a team including managers, senior professionals, and support staff.
• Develops departmental plans prioritizing business/network/agency needs and allocates resources effectively in alignment with functional goals.
• Oversees resource management to ensure optimal utilization of time, skills, and budgets for meeting performance targets.
• Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging reflecting brand voice, audience insights, and business objectives.
• Collaborates with art direction, design, strategy, social, client teams, and production to develop content experiences that strengthen audience engagement and creative effectiveness across media.

Job description

Olixir is seeking a senior copywriting leader to manage a team of professionals and guide content strategy across campaigns. You will develop narratives, craft brand messaging, and ensure alignment with audience insights and business goals.

Collaborating with art direction, design, strategy, social, client teams, and production, you will shape content experiences that boost engagement and creative impact while operating under Omnicom’s in-office policy requiring three days on-site per week.