VP of Business Development

Gentiva; Atlanta (GA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Job summary

Gentiva, a leading hospice provider, seeks a Vice President of Business Development to lead sales strategy and execution across regions. You will direct sales teams, build strategic partnerships, and drive census and revenue growth in hospice services.

The role requires 5+ years of healthcare sales leadership experience, strong leadership, and a proven ability to manage budgets and cross‑functional collaboration in a fast-paced, mission‑driven environment.

Qualifications

• 5+ years of healthcare sales leadership experience.
• Experience managing other sales leaders.
• Proven success in growth strategies in hospice or home health.

Responsibilities

• Lead hospice sales functions across assigned regions.
• Develop and implement sales methodologies for referral and census growth.
• Collaborate on budgets and strategic growth plans.
• Identify and capitalize on new marketing opportunities.
• Coach and supervise sales professionals and leaders.
• Build relationships through outreach, referrals, and presentations.
• Represent the organization at community and industry events.

Skills

Healthcare sales leadership

Strategic partnerships

CRM proficiency

Data analysis

Team coaching

Education

Bachelor's degree

Master's degree preferred

Tools

CRM systems

Excel

PowerPoint

Job description

Overview

Lead with Purpose. Grow with Impact. Shape the Future of Hospice.

We are seeking a dynamic and experienced Vice President of Business Development — Hospice to lead our sales strategy and execution across assigned territories. This leadership role is responsible for directing sales teams, building strategic relationships, and driving growth in hospice services. The ideal candidate will have a strong track record of healthcare sales leadership, a passion for building partnerships, and the ability to execute in a fast-paced, mission-driven environment.

Essential Functions of Position:

• Lead and manage hospice sales functions across assigned regions.
• Develop and implement effective sales methodologies to support referral and census growth.
• Analyze and assess sales strategies, methods, and performance metrics to drive continuous improvement.
• Collaborate in developing sales budgets and strategic growth plans.
• Identify and capitalize on new marketing and business development opportunities.
• Provide guidance, coaching, and accountability to sales professionals and leaders.
• Build strong relationships through targeted outreach, referrals, and presentations.
• Represent the organization at community and industry events to promote brand visibility.
• Partner with clinical and operational leaders to align business goals and optimize outcomes.
• Lead efforts in hiring, onboarding, and training high-performing sales teams.
• Monitor and drive performance to meet or exceed admissions, census, and revenue goals.
• Ensure compliance with all corporate policies and healthcare regulations.

About You

Specialized Knowledge/Skills:

• Deep understanding of state and federal hospice regulations and guidelines
• Experience with budgeting, financial reporting, and P&L analysis
• Strong leadership and problem-solving capabilities
• Comfortable with CRM and digital reporting tools
• Excellent organizational, communication, and team-building skills
• Able to manage multiple priorities and adapt quickly
• High level of professionalism, integrity, and follow-through

Education/Experience:

• Bachelor’s degree required; Master’s degree preferred
• Minimum 5+ years of healthcare sales leadership experience
• Must have experience managing other sales leaders
• Proven success in developing and executing growth strategies in hospice or home health

Licenses/Certifications:

• Valid driver’s license and automobile liability insurance required

Training/Technology Requirements:

• Proficient in Microsoft Excel and PowerPoint
• Experience analyzing and presenting data from electronic systems

Travel Requirements:

• Travel required up to 60%

This position requires a Florida Level 2 background screening through the Care Provider Background Screening Clearinghouse. For information regarding the screening process, please visit the Florida Care Provider Background Screening Clearinghouse Education & Awareness website:https://info.flclearinghouse.com

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Join a mission-driven team and help expand access to high-quality hospice services

nationwide.

Lead. Develop. Deliver results.

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace