VP, Media (Cross-Channel Investment)

Publicis Groupe; Irving (TX); On-site; USD 149,000 - 204,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Tuition Assistance

Employee wellness programs

Job summary

Razorfish, a Publicis Groupe agency, seeks a VP, Cross-Channel Investment to lead a large, multi-market client business and set unified investment strategy across U.S. and international markets. This role requires translating complexity into clear, actionable recommendations and driving measurable results.

You will guide investment decisions, align channel experts, and foster governance across teams, delivering top-tier leadership and strategic growth in a dynamic agency environment.

Qualifications

• 12+ years of progressive agency-side media investment experience across digital and traditional channels.
• 5+ years of senior team leadership experience, guiding experienced specialists through influence and accountability.
• Experience working across U.S. and international media plans with balance of enterprise consistency and local-market requirements.
• Strong cross-channel fluency with ability to align specialists without being the deepest practitioner in every channel.
• Demonstrated experience stewarding significant media investments and guiding decisions with clear business rationale.
• Exceptional senior-client leadership, facilitation, presentation, and executive communication skills.

Responsibilities

• Investment Strategy & Leadership: Lead integrated investment strategy across U.S. and international markets.
• Cross-Channel Integration: Connect planning, activation, optimization, and measurement into a cohesive portfolio strategy.
• Investment Stewardship & Decision-Making: Guide cross-channel investment decisions with budgets, audiences, and market priorities.
• Channel Team Partnership: Collaborate with channel specialists to strengthen strategy while preserving ownership.
• Client Leadership & Communication: Act as primary investment advisor to clients with clear recommendations.
• Governance & Quality Assurance: Establish standards for investment quality and cross-market consistency.
• Issue Resolution & Risk Management: Resolve cross-channel challenges and mitigate risks.
• Team Leadership & Capability Development: Foster strategic thinking and accountability across teams.
• Innovation & Marketplace Expertise: Translate trends into actionable investment opportunities.

Skills

Investment leadership

Cross-channel fluency

Senior stakeholder management

Executive communication

Media planning across markets

Governance & quality

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

*This position is not remote as it will require coming into our future Dallas office 4x/week.

We are seeking a VP, Cross-Channel Investment to serve as the senior investment leader for a large, multi-market client business. This role sits at the center of the investment ecosystem, bringing together channel expertise, audience insights, and business priorities to shape a unified investment strategy.

The VP will drive alignment across teams, guide critical investment decisions, and elevate the quality of investment thinking across the business. Success requires a leader who can turn complexity into clarity and translate strategy into measurable results.

Responsibilities

• Investment Strategy & Leadership: Lead integrated investment strategy across U.S. and international markets, aligning channel recommendations to a unified business and media investment approach.
• Cross-Channel Integration: Serve as the senior cross-channel investment leader, connecting planning, activation, optimization, and measurement into a cohesive portfolio strategy.
• Investment Stewardship & Decision-Making: Guide cross-channel investment decisions, evaluating tradeoffs related to budgets, audiences, market priorities, performance, and emerging opportunities.
• Channel Team Partnership: Partner with channel specialists to strengthen the overall investment strategy while preserving channel ownership and subject-matter expertise.
• Client Leadership & Communication: Act as the primary investment advisor to clients, translating complexity into clear, actionable recommendations and decision-oriented narratives.
• Governance & Quality Assurance: Establish standards for investment quality, budget stewardship, audience alignment, and cross-market consistency, ensuring strategic rigor and executional readiness across all workstreams.
• Issue Resolution & Risk Management: Lead resolution of cross-channel and cross-market challenges, mitigating risks and driving alignment across teams and stakeholders.
• Team Leadership & Capability Development: Foster a culture of strategic thinking, collaboration, and continuous improvement through influence, coaching, and shared accountability.
• Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by translating marketplace trends into actionable investment strategies and future growth opportunities.

Qualifications

• 12+ years of progressive agency-side media investment experience across digital and traditional channels.
• 5+ years of senior team leadership experience, including guiding experienced specialists through influence and establishing accountability across matrixed teams.
• Experience working across U.S. and international media plans, with the ability to balance enterprise consistency and local-market requirements.
• Strong cross-channel fluency and the judgment to integrate specialists without needing to be the deepest practitioner in every channel.
• Demonstrated experience stewarding significant media investments, managing cross-market complexity, and guiding decisions with clear business rationale.
• Exceptional senior-client leadership, facilitation, presentation, and executive communication skills.
• Working knowledge of media systems, buying methods, contract operations, governance, and the upstream and downstream impacts of investment decisions.
• Strong commercial judgment, curiosity, organization, accountability, and composure in a fast-moving environment with multiple markets and stakeholders.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $149,340.00 - USD $204,400.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.