Cross Channel Media Director

Publicis Groupe ANZ; Atlanta (GA); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Paid family care

Tuition assistance

Flexible working arrangements

Work Your World program

Matching gifts

Job summary

Razorfish, part of Publicis Groupe, seeks a Director of Cross-Channel Investment to lead investment strategy across traditional and digital media for a major client. You will coordinate planning, activation, optimization, and measurement, while mentoring teams and ensuring clear, actionable client updates.

The role emphasizes collaboration with Data & Analytics, Strategy, and Channel teams to drive business outcomes and maintain high-quality deliverables.

Qualifications

• 10+ years of agency-side media investment experience across traditional and digital channels.
• 5+ years of staff management, development, and mentoring experience.
• Proven ability to lead cross-channel planning across objectives, budgets, audiences, activation, optimization, and measurement.
• Experience managing complex national and local investment workstreams within integrated agency teams.
• Strong client leadership, communication, organization, and presentation skills.
• Operates effectively in a matrixed environment with multiple priorities.
• Command of media systems, tools, contract operations, and the upstream and downstream impacts of investment decisions.

Responsibilities

• Planning & Strategy: Lead cross-channel investment strategy and high-level planning.
• Audience & Full-Funnel Planning: Partner with teams to develop integrated audiences.
• Activation & Performance: Advise across planning, activation, optimization, measurement.
• Escalation & Quality Control: Own escalation for pacing, performance, and deliverables.
• Innovation & Marketplace Expertise: Champion testing and emerging media opportunities.
• Collaboration & Client Leadership: Represent the investment team across channels.

Skills

Cross-channel planning

Staff management

Client leadership

Matrixed environment

Communication & presentation

Investment systems & processes

Data & Analytics collaboration

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Director, Cross-Channel Investment sets and connects investment strategy across the full paid media ecosystem for a single client account. This role servers as the central coordination point for Investment across planning, activation, optimization, measurement, and client communication. Acting as both lead and connector, the Director ensures recommendations are clear, actionable, and tied to measurable business outcomes.

Responsibilities

• Planning & Strategy: Lead cross-channel investment strategy and high-level tactical planning, aligning teams on objectives, budgets, and audience priorities.
• Audience & Full-Funnel Planning: Partner with Channel-specific investment teams, Data & Analytics, and Strategy to develop integrated full-funnel audience approaches.
• Activation & Performance: Advise across planning, activation, optimization, and measurement to drive cross-channel performance with Data & Analytics.
• Escalation & Quality Control: Own escalation for pacing, performance, and execution issues, and review all deliverables for quality, strategic soundness, and investment viability.
• Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by turning industry and channel trends into actionable recommendations.
• Collaboration & Client Leadership: Represent the full investment team across traditional and digital channels, lead cross-functional integration, and translate channel activity into clear client updates.

Qualifications

• 10+ years of agency-side media investment experience across traditional and digital channels.

• 5+ years of prior staff management, development, and mentoring experience
• Proven ability to lead cross-channel planning across objectives, budgets, audiences, activation, optimization, and measurement.
• Experience managing complex national and local investment workstreams within integrated agency teams.
• Strong client leadership, communication, organization, and presentation skills, with the ability to simplify complexity and drive alignment.
• Operates effectively in a matrixed environment, managing multiple priorities while reinforcing accountability and collaboration.
• Command of media systems, tools, contract operations, and the upstream and downstream impacts of investment decisions.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2026.