VP, Media & Brand Licensing — Growth & Partnerships

Center Mind Services; New York (NY); Hybrid; USD 180,000 - 320,000; Full time

Job summary

CNET Group is seeking a Vice President of Media & Brand Licensing in New York City, with remote options in the Northeast, to lead a top-tier sales team and a multi-million-dollar licensing division. The role focuses on accelerating revenue growth, innovating monetization strategies, and mentoring elite sellers within a premier technology publisher portfolio.

The candidate will drive new business, manage premium partnerships, and collaborate across product operations and marketing to deliver

Qualifications

• 7+ years in digital media with leadership experience in sales.
• Proven track record of growing revenue and managing high-performing teams.
• Experience building new revenue streams such as licensing, IP monetization, or affiliate models.

Responsibilities

• Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio.
• Lead the sales organization to close premium, enterprise partnerships.
• Identify and scale new, non-traditional revenue streams to diversify the business.
• Mentor and develop sellers to expand agency and brand relationships.
• Partner with yield, product ops, testing labs, affiliate, and marketing teams to craft commercial solutions.
• Maintain a meticulous Salesforce pipeline for accurate forecasting and growth.

Skills

Digital media

Sales leadership

Team management

Business development

Brand licensing

Education

Bachelor's Degree

Tools

Salesforce

Job description

New York, New York (Remote options in Connecticut, New Jersey, New York)

CNET Group is seeking an elite, heavy-hitting Vice President of Media & Brand Licensing to spearhead revenue growth, strategic innovation, and talent development specifically within the New York City market. As the world’s largest technology publisher portfolio, CNET Group commands a premier, high-HHI audience. In this pure leadership role, you will be responsible for guiding a team of elite sellers to scale partnerships, drive aggressive new business, and unlock next-generation revenue models. You will also oversee a multi-million-dollar Brand Licensing division and champion the media monetization strategy across our powerhouse portfolio—including CNET, Mashable, PCMag, Lifehacker, and ZDNET—reaching over 100 million unique visitors monthly.Key Responsibilities:- Oversee the growth of a multi-million-dollar Brand Licensing division and media portfolio, with a relentless focus on capturing new market share.- Drive the media sales organization to aggressively pursue and close new business, leveraging our high-HHI audience profile to win premium, enterprise-level partnerships.- Identify, build, and scale brand-new, non-traditional revenue streams to future-proof and diversify CNET Group's commercial business.- Act as a dedicated mentor and 'Favorite Colleague,' actively coaching your team of sellers to expand their strategic capabilities and deepen agency/brand relationships.- Partner with internal yield, product operations, testing labs, affiliate, and marketing teams to build bespoke, problem-solving commercial solutions for premium clients.- Maintain a meticulous Salesforce pipeline, leveraging deep data fluency to deliver precise forecasting and consistent year-over-year growth.

Requirements

- 7+ years of digital media experience preferred, with 5+ years of direct sales leadership experience.- Strong track record of managing high-performing sales teams, meeting/exceeding business goals, and developing internal talent.- Demonstrated experience in building new revenue streams or driving business diversification (e.g., brand licensing, IP monetization, commerce, or affiliate models).- Must be based in the Greater New York City area with the ability to work in our NYC office via our hybrid model and attend local client/agency meetings.- Bachelor’s Degree or further education in a related field.

New York, New York (Remote options in Connecticut, New Jersey, New York)