VP Marketing & Channel Growth

Genea; United States; Teletrabalho; USD 200 000 - 240 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

401k matching

PTO

Paid parental leave

Remote work options

Development opportunities

Resumo da oferta

Genea is seeking a Vice President of Marketing to build the brand and lead our marketing function with a channel-first mindset. You’ll own brand strategy, positioning, and the two go-to-market motions—sell-through and sell-to—while aligning with executive leadership to accelerate growth.

You’ll lead a talented team, shape strategy, manage the budget, and partner with Sales to drive pipeline through brand, channel, events, and ABM programs, including AI-enabled marketing initiatives.

Qualificações

• 10-12+ years of progressive B2B marketing experience with brand-building at the center.
• Proven brand-building leadership, including leading brand refreshes and modernizing positioning and identity.
• Strong partner marketing background — co-marketing, partner enablement, and MDF/co‑op programs.
• Deep understanding of field and industry events as brand and pipeline drivers.
• Product marketing and launch experience, including sales enablement and messaging.
• Fluency in ABX marketing operations and attribution (Salesforce).
• Proven people leadership: building, mentoring, and scaling marketing teams.
• Executive presence and the credibility to influence a leadership team.
• Willingness to travel approximately 25% for events, partner engagements, and conferences.

Responsabilidades

• Own and develop Genea’s brand strategy, positioning, and identity.
• Lead channel and partner marketing driving demand through and with integrators, resellers, and technology partners via co‑marketing, partner enablement, MDF/co‑op programs, and a partner advisory board.
• Orchestrate marketing across both go‑to‑market motions: sell‑through (through partners) and sell‑to (direct to end users), applying the right approach to each.
• Set the strategy for our field and industry events portfolio, from flagship shows like ISC West to an owned partner conference and technology‑partner showcase, to build brand and influence pipeline.
• Own product marketing and go‑to‑market for product and channel launches, including sales enablement and messaging.
• Guide the team’s demand generation and campaigns that support net‑new logo growth, in partnership with Sales and BDR.
• Partner with Sales to influence and report on marketing‑sourced and ‑influenced pipeline, and help build account‑level (ABM) reporting suited to a channel model.
• Bridge marketing’s stake in reporting and the martech stack until a dedicated RevOps function matures.
• Lead, mentor, and grow the marketing team, building a collaborative, high‑accountability culture, and own the marketing budget and ROI reporting.

Conhecimentos

Channel marketing

Brand-building

Revenue growth support

Partner marketing

Events & field marketing

Product marketing

ABX & attribution

People leadership

Executive presence

AI-enabled marketing

Ferramentas

Salesforce

Descrição da oferta de emprego

Genea is seeking a Vice President of Marketing to build the brand and lead our marketing function with a channel-first mindset. You’ll own brand strategy, positioning, and the two go-to-market motions—sell-through and sell-to—while aligning with executive leadership to accelerate growth.

You’ll lead a talented team, shape strategy, manage the budget, and partner with Sales to drive pipeline through brand, channel, events, and ABM programs, including AI-enabled marketing initiatives.