VP Marketing and Communications

Self-Help Credit Union; Durham (NC); On-site; USD 122,000 - 127,000; Full time

Job summary

Self-Help Credit Union in Durham, NC or Chicago, IL seeks a VP of Marketing & Communication to lead strategic marketing, communications and brand efforts. You will supervise directors, shape campaigns, and align messaging with organizational goals to build awareness and membership growth.

The role requires 8+ years in marketing/PR leadership, strong communication skills, and budget management. This is a full-time, on-site leadership position with competitive compensation and equal opportunity

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related area.
• 8+ years of experience in marketing, public relations and program leadership with a proven track record.
• 5+ years leading high-performance, cross-functional teams.
• Hands on experience with CRM and SEO tools like Google Analytics, Salesforce, etc.
• Public relations accreditation (APR) preferred.
• Excellent face-to-face, written, verbal and presentation skills.
• Ability to manage budgets and diverse priorities in a mid-to large-size financial institution.

Responsibilities

• Provide vision, leadership and strategic direction for Self-Help’s communications and marketing staff and operations.
• Serve as a trusted advisor to leadership and stakeholders to determine goals.
• Oversee the creation and execution of public relations, marketing and communications strategies.
• Build and protect the brand and promote a strong membership/community through messaging.
• Lead campaigns across online and offline channels to support goals and measure results.
• Develop public relations strategies focused on key priorities and broad awareness.
• Manage budgets and vendor contracts to optimize pricing and service levels.
• Expand the brand voice and ensure consistency across channels.

Skills

Leadership

Cross-functional leadership

CRM experience

Strong communicator

Budget management

Strategic thinking

Education

Bachelor’s degree or equivalent in Marketing/Communications/PR/Economics/Business

Tools

Google Analytics

Salesforce

Job description

WHO We Are:

Self-Help started in 1980 with a focus on economic inequality, especially in communities that have faced systemic barriers to building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high-quality schools to grocery stores selling fresh food resources that support opportunities at a neighborhood level regardless of demographics, income, or wealth. Since our founding, we’ve constantly sought new ways to pursue greater economic justice: from providing fair and affordable loans to working with partners to demand that lawmakers change unjust policies.

Job Description:

WHO We Are:

Self-Help started in 1980 with a focus on economic inequality, especially in communities that have faced systemic barriers to building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high-quality schools to grocery stores selling fresh food resources that support opportunities at a neighborhood level regardless of demographics, income, or wealth. Since our founding, we’ve constantly sought new ways to pursue greater economic justice: from providing fair and affordable loans to working with partners to demand that lawmakers change unjust policies.

We are seeking a VP of Marketing & Communication to join our Durham, NC or Chicago, Ill team!

WHAT You\'ll Do:

The Vice President (VP) serves as Team Leader and oversees the planning, coordination and implementation of strategic communications and marketing programs to increase awareness and support for Self-Help’s work among internal and external audiences. Reporting to the Executive Vice President, the VP supervises three directors as well as:

• Provides vision, leadership and strategic direction for Self-Help’s communications and marketing staff and operations.
• Serve as a trusted advisor to leadership, business teams and key stakeholders across the organization, providing strategic counsel to, and collaboration with, Self-Help senior leadership and team leaders to determine marketing and communications goals.
• Oversee the creation and execution of public relations, marketing and communications strategies to accomplish these goals.
• Build and protect our brand, and help Self-Help leadership teams influence positive behaviors, drive change, reinforce successes, and promote a strong sense of membership/community through coordinated, consistent messaging strategies and tactics.
• Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives. Develop a positive working relationship with key internal stakeholders and a deep understanding of business goals and objectives.
• Deliver campaigns that drive results for individual business lines (e.g. membership growth and loyalty, consumer lending, deposit growth, commercial lending, real estate development, mortgage lending, etc.). Measure and report campaign and promotion results. Manage campaign budgets, spend and effectiveness.
• Develop public relations strategies focused on key business priorities and build public awareness/public information campaigns that clearly reflect Self-Help’s brand in strategic positioning, visual presentation and in messaging content and tone.
• Oversee proactive communications, marketing, and media relations strategies addressing targeted audiences to increase owned, earned and paid media coverage. Leverage traditional media as well as digital/emerging technologies for influencer outreach.
• Establish and maintain relationships with internal and external stakeholders, creating strong partnerships with multiple internal teams and leaders. As appropriate, lead or participate in functional and cross-functional teams.
• Work closely with other external-facing teams such as member services, development and policy, Human Resources, sustainability, real estate development, etc. to ensure seamless alignment of brand and tone in all external messaging.
• Enhance Self-Help’s public websites to drive traffic, generate leads and increase repeat visitors. Evaluate Self-Help’s online marketing performance and lead the marketing team in creating an excellent web and social media presence that expands and enhances awareness of Self-Help.
• Supports or lead efforts to measure credit union quality of service, member attitudes and feedback through Net Promoter Score (NPS) or other tools.
• Remain current on laws and regulations that affect marketing, ensuring marketing pieces, disclosures, and web site are technically and legally compliant.
• Continually learn and stay at the forefront of trends and market forces in credit unions and financial services.
• Establish and monitor the annual marketing budget to maximize cost-effective operations, programs, etc. Manage vendor contracts and relationships to obtain preferable pricing, terms and service levels.
• Provide thought leadership and direction for marketing automation and use of third-party vendors.
• Lead the continuous development of Self-Help’s brand and voice to build awareness, uniqueness, relevance, and reputation among target consumers. Develop, maintain and ensure adherence to brand guidelines across all activities and all marketing and communications channels.
• Expand Self-Help’s social media dialogue with key influencers and audiences and monitor key social media trends to identify new opportunities to proactively engage with Self-Help followers and potential followers. Manage and analyze results of social media initiatives to drive continuous improvement.
• Oversee Self-Help’s internal communications efforts, with a focus on building trust and connection with employees around the organization. This includes driving engagement through innovative approaches and tools as well as high-quality storytelling that keeps employees informed about what’s happening at Self-Help.
  
  

WHAT YOU\'LL NEED

• Bachelor’s degree or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related area.
• 8+ years of additional experience in marketing, public relations and program leadership with a proven track record of success in managing a range of marketing and communications functions such as brand management, customer marketing, digital marketing, creative services, public relations and engagement, and other external communications.
• 5+ years of successful experience leading high-performance, cross-functional teams, with responsibility for direct reports in the last three years.
• Hands on experience with CRM and SEO tools like Google Analytics, Salesforce, etc.
• Experience with remote reporting relationships.
• Public relations accreditation (APR) preferred.
• Excellent face-to-face, written, verbal and presentation skills.
• Strong communicator and motivator with the ability to establish and maintain effective working relationships with a diverse group of people including team members, colleagues, board members, and other parties.
• Thorough understanding of research and communications messaging.
• Ability to effectively run a multi-faceted, dynamic marketing department of a mid- to large-size financial institution. Ability to plan, implement, and evaluate the achievement of goals, objectives, and work plans. Clear understanding of systemic inequality and how it relates to Self-Help’s work.
• Strong understanding of the marketing continuum and experience in multiple aspects of digital, retail and traditional marketing, including data and social media best practices.
• Excellent leadership skills with a proven ability to lead, motivate, and supervise employees, as well as step in as a working manager with a hands-on approach.
• Good judgement with the ability to navigate complexity, change and nuance.
• Excellent creative ability, and exceptional oral and written communication skills.
• Strong public relations knowledge and understanding of social media platforms and their respective audiences.
• Ability to develop and manage budgets, balance multiple priorities, meet tight timelines and work effectively.
• Experience managing third-party vendor and agency relationships.
• A leadership style that reflects and reinforces Self-Help\'s core values:
• A leadership style that reflects and reinforces Self-Help\'s core values:
• Ability to demonstrate Self-Help\'s Core Values:
• Mission Before Self
• Service With Excellence
• Embracing & Promoting Change
• Results Not Credit
• Diversity as a Strength
• Financial Sustainability for Mission Impact
  
  

Compensation range $121,900 - $126,610

Self-Help is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Disclaimer:

Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status.

Self-Help is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Disclaimer:

Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status.