VP, Marketing (2025-036)

Circle Cardiovascular Imaging; Indianapolis (IN); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading medical technology company is seeking an experienced VP of Marketing to lead global marketing efforts focused on demand generation and digital strategy. Candidates should have over 10 years of marketing experience, including leadership in a relevant field. The role supports professional development and offers flexible work arrangements.

Benefits

Competitive salary and vacation

Transportation allowance

Flexible work arrangements

Employee Wellness Program

Professional development and tuition reimbursement

Recognition programs

Annual salary review based on performance

Qualifications

• 10+ years of progressive marketing experience, including 5 years in a senior leadership role.
• Experience in a software medical equipment company.
• Proven ability to collaborate with executive leadership.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Lead and mentor the marketing team.
• Drive digital marketing strategies including SEO and social media.

Skills

B2B marketing expertise

Demand generation

Digital marketing

Leadership skills

Strategic thinking

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Tools

CRM tools

Marketing automation tools

Analytics tools

Job description

Job Description

Salary : Overview :

Circle Cardiovascular Imaging (Circle) designs, builds, and implements best-in-class cardiovascular Magnetic Resonance Imaging solutions. Our focus is on continually offering better healthcare solutions that improve outcomes, driven by creativity and a passion for innovation. We are committed to resource stewardship, customer and investor value, and creating a workplace where employees are valued, engaged, and have opportunities for growth. Our roots are in medical and digital technology, and our team is among the best in the industry.

Circle's vision is to Transform Cardiovascular Care through Intelligent Solutions. We are a leader in cardiovascular imaging, with top MR and CT solutions used worldwide by leading healthcare institutions.

Position Overview :

We are seeking an experienced VP of Marketing to lead our global marketing efforts. This role focuses on demand generation and expanding our digital marketing presence. The ideal candidate will have a strong background in B2B marketing within a software medical equipment company, experience in a high-growth mid-size company ($35M-$75M revenue), and a history of working closely with executive leadership. Reporting to the Chief Revenue Officer, this leader will inspire and guide a talented team and be hands-on with key initiatives. We value a workplace where employees are highly valued, engaged, and have opportunities for professional development.

Responsibilities :

• Develop and implement marketing strategies aligned with company goals, emphasizing demand generation and digital marketing.
• Lead, mentor, and develop the marketing team, including roles such as Demand Generation Manager, Product Marketing and Content Manager, and Market Managers.
• Evaluate and potentially integrate a team of Business Development Representatives into marketing.
• Drive digital marketing strategies, including SEO, SEM, content marketing, social media, email marketing, and website optimization.
• Oversee integrated marketing campaigns, ensuring brand consistency and effective targeting.
• Collaborate with sales leadership to align marketing and sales efforts, optimize lead processes, and support sales enablement.
• Work with the Chief Product Officer on industry trends, market changes, and competition.
• Manage the marketing budget, ensuring effective resource allocation and ROI.
• Use data and analytics to monitor campaign performance and optimize marketing efforts.
• Stay informed on industry trends, competitors, and new marketing technologies.
• Oversee product marketing initiatives, ensuring clear value propositions and effective go-to-market strategies.
• Champion the Circle brand across all touchpoints.

Required Skills / Experience :

• 10+ years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Experience in a similar role within a software medical equipment company.
• Experience working in a high-growth mid-size company with $35M-$50M revenue.
• Proven ability to collaborate with executive leadership.
• Expertise in demand generation and digital marketing within B2B.
• Strong knowledge of marketing automation, CRM, and analytics tools.
• Ability to build and lead high-performing marketing teams.
• Excellent communication and interpersonal skills.
• Strategic thinker with a results-oriented, hands-on approach.
• Ability to thrive in a fast-paced environment.
• Experience marketing to healthcare institutions and OEM vendors is a plus.

Educational Requirements :

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

About the Benefits :

• Competitive salary and vacation
• Transportation allowance
• Flexible work arrangements
• Employee Wellness Program
• Professional development and tuition reimbursement
• Recognition programs
• Annual salary review based on performance
• Inclusive, collaborative work environment valuing diversity and individual contributions

Join us at Circle CVI in a company committed to quality, innovation, culture, and customer service. Be part of transforming medical technology. Apply now!

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