VP, Luxury PR & Brand Strategy (Remote)

Y-Axis; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

PURPLE is hiring a Vice President for its Lifestyle team in New York/LA. You will oversee senior luxury lifestyle accounts, guide strategic direction, and nurture high-level media and influencer relationships.

The role requires mentoring junior staff and driving growth across influential campaigns. The VP will manage budgets, partnerships, and multi-market initiatives, delivering high-impact campaigns aligned with client and brand objectives.

Qualifications

• 10+ years of public relations experience, with a focus on luxury lifestyle clients.
• Strong agency background with leadership experience across multi-market accounts.
• Extensive media and influencer relationships in US, UK, and international markets.

Responsibilities

• Oversee a portfolio of luxury lifestyle clients, setting strategic direction and cultivating media relationships.
• Mentor the lifestyle team, drive business growth, and optimize operations across accounts.

Skills

Strategic Leadership

Client Management

Media Relations

Influencer Strategy

Team Mentorship

Campaign Planning

Budget Management

Brand Storytelling

Public Relations

Luxury Lifestyle Marketing

Business Development

Reputation Management

Event Programming

Partnership Activations

Financial Planning

Presentation Skills

Job description

PURPLE is hiring a Vice President for its Lifestyle team in New York/LA. You will oversee senior luxury lifestyle accounts, guide strategic direction, and nurture high-level media and influencer relationships.

The role requires mentoring junior staff and driving growth across influential campaigns. The VP will manage budgets, partnerships, and multi-market initiatives, delivering high-impact campaigns aligned with client and brand objectives.