Senior VIP Fashion PR Lead

PURPLE; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Purple is seeking a senior-level publicist to lead luxury fashion/VIP accounts from our CA office, driving strategic media, events, and influencer campaigns. The role includes mentoring junior staff and delivering results across fashion weeks and activations.

The Account Manager will collaborate with the NY & LA VIP & Fashion teams, manage multiple brands, and foster relationships with stylists and influencers to ensure impactful press coverage and client leadership.

Qualifications

• 4+ years of fashion/VIP PR experience in an agency or brand setting.
• Strong network of media contacts across broadcast, print and online.
• Proven ability to lead, mentor, and develop junior staff.

Responsibilities

• Proactively build and implement strategy for clients.
• Align objectives with client business goals and reflect them in campaigns.
• Collaborate with divisions to leverage agency-wide expertise.
• Lead and motivate the team to deliver PR results and client satisfaction.
• Produce high-quality internal and external communications content.
• Integrate cultural programming into project strategy and timeline.
• Provide regular reporting and maintain client relationships and results.

Skills

Fashion PR

Luxury brands

Influencer relations

Media relations

Team leadership

Tools

Launchmetrics

Muck Rack

Influencer Intelligence

Job description

Purple is seeking a senior-level publicist to lead luxury fashion/VIP accounts from our CA office, driving strategic media, events, and influencer campaigns. The role includes mentoring junior staff and delivering results across fashion weeks and activations.

The Account Manager will collaborate with the NY & LA VIP & Fashion teams, manage multiple brands, and foster relationships with stylists and influencers to ensure impactful press coverage and client leadership.