VP Internal Communications and Branding

NorthMark Strategies LLC; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

NorthMark Strategies LLC is seeking a Vice President, Internal Communications & Brand to lead enterprise-wide internal communications and shape our corporate brand identity. You will advise executive leadership and collaborate with HR to inform, engage, and align employees across NorthMark and group companies with mission and values.

This high-visibility role requires executive presence, sound judgment, and strong people-management skills to craft communications and branding for years to come.

Qualifications

• Minimum 10+ years in corporate/internal communications or brand marketing.
• Minimum 5+ years in a senior leadership role.
• Proven ability to advise C-suite and Boards on sensitive messaging.

Responsibilities

• Develop and lead enterprise-wide internal comms strategy across firm and portfolio companies.
• Own and evolve corporate brand identity, including voice and messaging guidelines.
• Manage internal channels (intranet, newsletters, Teams/Slack, digital signage).
• Partner with CHRO/COO and execs to craft leadership communications and announcements.
• Lead change management and crisis comms planning for organizational changes or reputational risk.
• Track metrics (engagement surveys, content analytics) to drive improvements.
• Direct employer branding and recruitment marketing with Talent Acquisition and HR teams.
• Oversee external brand assets (website, collateral, social channels) for consistency.
• Collaborate with External Affairs on aligned internal/external messaging.
• Manage external agency relationships and department budget.
• Act as brand guardian for tone, accuracy, and alignment.
• Handle sensitive, non-public information with discretion.

Skills

Corporate communications

Internal communications

Brand marketing

Executive presence

Stakeholder management

Data-driven communications

Project management

Change management

Crisis communications

Financial services familiarity

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field

Advanced degree a plus

Tools

PowerPoint

Word

Excel

Adobe Creative Suite

Canva

Job description

NorthMark Strategies is a leading investment firm, combining capital, innovation, and engineering to drive long-term value. From operating complex businesses to backing breakthrough technologies, our mission is to build enduring businesses. Our team combines intelligent risk-taking, operational excellence, exceptional talent, and world-class computing capacity to create shareholder value.

Our company offers a dynamic environment where individuals have the freedom to lead companies toward bold achievements by embracing innovation, leveraging technology, and fostering differentiated business strategies. Our values are Integrity, Ability, and Energy, and the company aims to hire individuals who possess those qualities.

At NorthMark Strategies, we believe the future isn't something to hope for, it's something to build. We don't just invest, we create. Bringing together strategic insight and technical horsepower to deliver outcomes that endure.

The Position

The Vice President, Internal Communications & Brand will lead the strategy, development, and execution of NorthMark Strategies' enterprise-wide internal communications and corporate brand identity. This role serves as a key advisor to executive leadership and partners closely with Human Resources to ensure employees across NorthMark and its group companies are informed, engaged, and aligned with the firm's mission, strategy, and values, while maintaining a consistent brand identity.

This is a high-visibility opportunity for an experienced communications and brand leader with strong executive presence, sound judgment, and proven people-management skills to shape how NorthMark communicates and presents itself, both internally and as an employer, for years to come.

Responsibilities:

• Develop and lead NorthMark's enterprise-wide internal communications strategy, ensuring employees across the firm and its group companies are informed, aligned, and engaged with company mission, strategy, and culture.
• Own and evolve NorthMark's corporate brand identity, including visual identity, brand voice, and messaging guidelines, ensuring consistency across the firm and its portfolio companies.
• Build, manage, and continuously improve internal communications channels and platforms (intranet, employee newsletters, Microsoft Teams/Slack, digital signage) to maximize employee reach and engagement.
• Partner directly with the CHRO, COO, and executive leadership team to craft and deliver executive communications, including all-hands meetings, town halls, leadership messages, and organizational announcements.
• Lead change management and crisis communications planning, ensuring the firm is prepared to communicate clearly and credibly during periods of organizational change or reputational risk.
• Establish and track communications and engagement metrics (e.g., employee engagement surveys, content analytics, sentiment) to measure effectiveness and inform continuous improvement.
• Direct the firm's employer branding and recruitment marketing efforts in partnership with the Talent Acquisition and HR teams to strengthen NorthMark's positioning as an employer of choice.
• Oversee external-facing brand marketing assets – website, corporate collateral, digital presence, and social channels to ensure message consistency across audiences.
• Partner with External Affairs team to ensure internal communications alignment on external facing matters such as sensitive local government, community, press, or reputation, drawing on enterprise-level judgment and relationships as needed.
• Manage external agency and vendor relationships and own the department's budget, including resourcing decisions across the internal communications & brand.
• Act as brand guardian for the organization, reviewing and approving major internal and communications and marketing materials for tone, accuracy, and brand alignment.
• Exercise a high degree of discretion and judgment given regular exposure to sensitive, non-public company and personnel information.

Requirements:

• 10+ years of progressive experience in corporate communications, internal communications, or brand marketing, including 5+ years in a senior leadership capacity.
• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field; advanced degree a plus.
• Prior experience within financial services, investment management, private equity, or another professional services environment strongly preferred.
• Demonstrated experience building and scaling internal communications and brand programs across a multi-entity, decentralized, or portfolio-company organization.
• Executive presence and sound judgment, with proven experience advising C-suite and Board-level stakeholders on sensitive or high-stakes messaging.
• Exceptional written and verbal communication skills, with a strong command of storytelling, tone, and message simplification for varied audiences.
• Hands‑on brand management experience, including visual identity systems, style guides, and digital brand strategy.
• Experience leading change management and/or crisis communications efforts.
• Experience navigating sensitive local government, community, or press matters (e.g., related to infrastructure, HPC center, energy, or environmental/sustainability topics) at an executive escalation level is a plus.
• Comfort using data and analytics (engagement surveys, content performance, sentiment tracking) to guide communications strategy and demonstrate impact.
• Strong project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced, entrepreneurial environment.
• Proficiency with Microsoft Office suite (PowerPoint, Word, Excel) and common internal communications/intranet platforms; familiarity with design tools (e.g., Adobe Creative Suite, Canva) a plus.