VP, Integrated Media Activation Strategy

Wpromote; Oregon; Hybrid; USD 210,000 - 235,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Sponsored life insurance

Short Term Disability insurance and 추가

Annual Class Pass credits and more

Job summary

Wpromote is seeking a senior integrated media activation leader to translate complex media strategies into cohesive, actionable plans across Paid Search, Paid Social, Programmatic, Video, and traditional channels. You will lead high-profile enterprise pitches, develop compelling activation strategies, and demonstrate how media ideas translate into measurable results.

You'll craft full-funnel media investment strategies, optimize cross-channel budgets, and identify new opportunities beyond

Qualifications

• 10+ years in media planning, buying, activation, or integrated media strategy in an ad agency environment
• Hands-on experience bridging in-platform execution with holistic strategy across channels
• Leading integrated media strategies for large enterprise clients across industries
• Expertise across biddable media (Paid Search, Paid Social, Programmatic, Video) and traditional media
• Translating audience and brand strategies into tactical cross-channel plans
• Strong understanding of full-funnel media investment and budget optimization
• Experience leading media strategy for enterprise new business pitches
• Excellent executive presence and storytelling for senior client stakeholders

Responsibilities

• Translate complex strategies into actionable activation plans across channels
• Serve as senior activation lead on enterprise pitches and present recommendations
• Develop full-funnel investment strategies balancing brand and performance
• Identify and activate new media opportunities beyond traditional channels
• Collaborate across Strategy, Creative, Audience, and Communications to craft breakthrough concepts
• Partner with Data Analytics to measure brand impact, incrementality and outcomes
• Lead onboarding after new business wins with clear plans and handoffs
• Drive incremental investment and cross-channel expansion for clients
• Mentor media teams and improve cross-channel collaboration
• Define KPIs and activation playbooks to scale execution

Skills

Media planning

Activation

Integrated media strategy

Biddable media (PPC, Paid Social)

Traditional media

Enterprise client leadership

Cross-channel planning

Budget optimization

Pitch development

Executive presentation

Job description

You Will Be

• Translating complex media strategies into cohesive, actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels to drive measurable business outcomes


• Serving as the senior integrated media activation lead on high-profile enterprise pitches, developing compelling activation strategies, presenting recommendations, and demonstrating how media ideas translate into execution and measurable results


• Developing full-funnel media investment strategies that balance brand-building and performance objectives, optimizing cross-channel budget allocation and identifying where incremental investment will drive the greatest impact


• Identifying and activating new media opportunities beyond traditional channels, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats


• Building and expanding relationships with media, technology, data, and platform partners to unlock differentiated capabilities, innovative activations, and new opportunities for clients


• Collaborating with Strategy, Creative, Audience, and Communications teams to develop breakthrough media concepts that connect cultural relevance, audience behavior, and business objectives


• Partnering with Data Strategy & Analytics to develop measurement approaches for integrated and emerging media, connecting brand impact, incrementality, and performance outcomes to client business goals


• Providing strategic activation leadership during the first 45 days following a new business win, ensuring a seamless transition from pitch strategy to execution through clearly defined plans, priorities, and handoffs to channel teams


• Partnering with Client Strategy and channel leadership to uncover opportunities for incremental media investment, channel expansion, strategic partnerships, and broader client growth


• Crafting scalable activation frameworks, investment approaches, playbooks, and best practices that strengthen cross-channel collaboration and improve the consistency and quality of media execution


• Developing compelling POVs, case studies, credentials, and pitch materials that demonstrate Wpromote's differentiated approach to integrated media and innovation


• Acting as a strategic connector between Client Strategy and channel teams, aligning stakeholders around a unified activation vision while ensuring clear ownership, accountability, and execution


• Coaching and mentoring media leaders across biddable and non-biddable channels, strengthening integrated planning capabilities and empowering teams to think beyond their individual specialties


• Supporting new integrated team structures, improving activation workflows, and partnering with leadership to establish meaningful KPIs around media diversification, investment, and business growth

You Must Have

• 10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment


• Deep hands-on experience across media platforms, with the ability to bridge in-platform execution and holistic media strategy


• Strong experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives


• Deep expertise across both biddable media (Paid Search, Paid Social, Programmatic, Video) and traditional/direct-buy media, with a demonstrated ability to connect these channels into a unified activation strategy


• Proven experience translating high-level audience, brand, and communications strategies into tactical, cross-channel media plans that can be successfully executed and optimized


• Strong understanding of full-funnel media investment, including balancing brand and performance objectives, optimizing budget allocation, and connecting media decisions to measurable business outcomes


• Hands-on experience developing and executing innovative media activations beyond traditional paid media, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats


• Demonstrated success leading media strategy for enterprise new business pitches, including developing recommendations, building compelling narratives, and presenting to senior client stakeholders


• Strong commercial acumen and experience identifying opportunities to grow existing client relationships through expanded media investment, new channels, or strategic partnerships


• Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, revenue growth, or other meaningful business outcomes


• Proven ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams to bring complex strategies to life


• Experience leading, mentoring, or developing media planning and activation talent, with the ability to influence teams and drive alignment without direct reporting authority


• Strong executive presence, exceptional presentation and storytelling skills, and the ability to confidently communicate and defend strategic recommendations to senior-level clients and internal leadership


• A solutions-oriented mindset with the ability to navigate ambiguity, challenge conventional thinking, and turn innovative ideas into actionable, scalable solutions


• Strong operational judgment, with experience managing competing priorities, aligning stakeholders, and driving initiatives from strategy through execution

Nice to Have

• Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function


• Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness


• Experience developing first-to-market media partnerships, custom activations, or innovative investment models


• Experience building integrated media playbooks, operating frameworks, or cross-functional processes that improve agency-wide execution


• A strong network of media owners, publishers, technology partners, and industry relationships that can unlock differentiated opportunities for clients

What We Offer

• Remote-first culture


• Unlimited PTO


• Extended Holiday break (Winter)


• Flexible schedules


• Work from anywhere options


• 100% paid parental leave


• 401(k) matching


• Medical, Dental, Vision, Life, Pet Insurance


• Sponsored life insurance


• Short Term Disability insurance and additional voluntary insurance


• Annual Class Pass credits and more

This position may be performed remotely in most states within the US, with some exclusions.

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship.

The anticipated annual salary for this role will range from $210,000 - $235,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees.

The total compensation package for this role will include benefits and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.

Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.