VP, H&W Dental Marketing – Independent

Synchrony; Canton (OH); Hybrid; USD 130,000 - 210,000; Full time

Job summary

A financial services company is seeking a dynamic marketing leader to drive acquisition and retention within the dental independent segment. The ideal candidate will strategically develop omni-channel marketing plans and leverage data insights to succeed. This role requires experience in multi-channel campaigns and effective cross-functional collaboration for business growth. A Bachelor’s degree and a minimum of 10 years in marketing are preferred.

Benefits

Flexible working options

Annual bonus based on performance

Qualifications

• At least 10 years in marketing, focusing on multi-channel campaigns.
• Minimum of 7 years’ experience in execution of marketing strategies.
• Client-facing experience in marketing or business development.

Responsibilities

• Lead marketing initiatives for dental independent practices.
• Develop omni-channel marketing plans aligning with business objectives.
• Collaborate with sales leadership for growth opportunities.
• Innovate offers and promotional campaigns to enhance usage.

Skills

Strategic thinking

Data analysis

Effective communication

Project management

Education

Bachelor’s degree or equivalent experience

Job description

We are seeking a dynamic, entrepreneurial-minded marketing leader to drive acquisition, activation, usage, and retention within the dental independent segment. The ideal candidate will excel at developing innovative, data-driven marketing strategies and collaborating closely with sales, marketing, and internal teams to expand partnerships and deliver meaningful business results.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.

Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.

Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.

Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.

Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.

Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.

Support client education and training programs that empower independent practice teams to enhance customer financial experiences.

Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.

Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.

Manage marketing budgets, including forecasting and expense tracking.

Lead cross-functional projects and drive collaboration across multiple levels of management.

Perform other duties and/or special projects as assigned.

Essential Responsibilities

• Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.
• Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.
• Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.
• Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
• Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
• Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
• Support client education and training programs that empower independent practice teams to enhance customer financial experiences.
• Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.
• Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
• Manage marketing budgets, including forecasting and expense tracking.
• Lead cross-functional projects and drive collaboration across multiple levels of management.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements

• Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing.
• Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns.
• At least 2 years of client-facing experience in marketing, sales, or business development.
• Experience in consumer marketing.
• Willingness to travel up to 20%.

Desired Characteristics

• Background in dental, or healthcare industries a plus.
• Strategic thinker with strong problem-solving skills, capable of leveraging multiple data sources.
• Effective communicator able to influence and collaborate at all organizational levels.
• Collaborative, active listener who thrives in cross-functional teams.
• High-energy self-starter comfortable managing multiple projects in a fast-paced, dynamic environment.

Grade/Level: 13

The salary range for this position is $130,000.00 - $210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time