VP, Global D2C Fan Engagement

Sony Music Entertainment China Ltd.; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life & disability coverage

401K + employer matching

Job summary

Sony Music Entertainment in New York is seeking a VP of Fan Engagement to lead The Greenhouse, the centralized D2C division. You will drive creative, product, marketing and CRM strategies across the global roster, aligning label goals with evergreen fan engagement initiatives.

The role requires a deep understanding of music fan behaviour, D2C commerce and scalable campaigns, with a track record of influencing cross‑functional teams without direct authority.

Qualifications

• 10+ years across fan engagement, D2C marketing, CRM, eCommerce, merchandising or digital marketing in a high-volume environment, music/entertainment preferred.
• Deep understanding of music fan behaviour, artist marketing and D2C commerce.
• Proven ability to influence without authority and build trust across global teams.

Responsibilities

• Lead D2C fan engagement across labels and territories, balancing business goals with artist narratives.
• Define playbooks, standards and frameworks for scalable D2C campaigns and product initiatives.
• Own lifecycle marketing, segmentation and analytics to drive engagement and revenue.

Skills

Fan engagement

D2C marketing

CRM

E-commerce

Merchandising

Digital marketing

Tools

Shopify

Job description

Sony Music Entertainment in New York is seeking a VP of Fan Engagement to lead The Greenhouse, the centralized D2C division. You will drive creative, product, marketing and CRM strategies across the global roster, aligning label goals with evergreen fan engagement initiatives.

The role requires a deep understanding of music fan behaviour, D2C commerce and scalable campaigns, with a track record of influencing cross‑functional teams without direct authority.