VP, Global Brand and Creative Services

Western Union; Atlanta (GA); Hybrid; USD 250,000 - 280,000; Full time

Benefits offered by this job

Short-term incentives

Multiple health insurance options

Accident and life insurance

Best-in-class development platforms

Parental Leave

Family First Programs

Medical, Dental, and Life Insurance

Tuition Repayment Assistance Program

Job summary

Western Union seeks a Vice President Global Brand and Creative Services to evolve, protect, and execute its market identity globally. Reporting to the CMO, this senior leader defines visual representation and messaging across customer touchpoints and growth campaigns, while leading the Brand Studio and creative production operations.

The role demands transforming brand and creative operations, driving sentiment, scale, and cost efficiency.

Responsibilities

• Brand Strategy & Positioning: Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.
• Brand Consistency: Enforcing brand guidelines across all external channels (advertising, packaging, digital) and internal communications to build consumer trust and loyalty.
• Brand Sentiment Tracking: Capturing consumer insights, competitor activities, and industry trends to refine the brand's positioning and measure the success of ongoing brand initiatives.
• Creative Development: Guiding the ideation and execution of major brand marketing initiatives, working closely with internal and external creative teams, communications and regional business units.
• Creative Production & Distribution: Creating and managing the high scale, efficient and cost effective production of create output for the company and, providing support for regional marketers and partners.

Job description

Vice President Global Brand and Creative Services

Western Union, one of the world’s iconic consumer brands is recruiting a senior leader responsible for evolving, protecting and executing Western Union’s market identity across the globe. Reporting into the CMO, the VP Global Brand and Creative Services defines the visual representation and overall messaging for the company, ensuring all customer touchpoints and growth campaigns consistently encourages customer transactions while reflecting the core values of the business. This role also leads the Brand Studio, the creative production operations for the company.

Role Responsibilities

The role encompasses several key pillars that drive the company's market presence:

Brand Strategy & Positioning: Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.

Brand Consistency: Enforcing brand guidelines across all external channels (advertising, packaging, digital) and internal communications to build consumer trust and loyalty.

Brand Sentiment Tracking: Capturing consumer insights, competitor activities, and industry trends to refine the brand's positioning and measure the success of ongoing brand initiatives.

Creative Development: Guiding the ideation and execution of major brand marketing initiatives, working closely with internal and external creative teams, communications and regional business units.

Creative Production & Distribution: Creating and managing the high scale, efficient and cost effective production of create output for the company and, providing support for regional marketers and partners.

Role Requirements

Transformation Leadership – This leader must have significant experience in transforming a company’s brand and creative operations. This includes:

Up-scaling current brand sentiment, growth and share of voice in the market; Possessing the ability to aggregate data metrics to measure and report brand performance to the company executives.

Rehabilitating the visual and editorial brand messaging to encourage new customer growth across retail, social media, partner and in particular in digital channels.

Managing high velocity, scaled creative asset production, ensuring a cost-effective approach for talent, asset acquisition, ownership and shared access rights.

Building a team of brand and creative resources who are talented, agile and business-minded, comfortable in working globally and across time zones.

Enabling creative assignments for multi-media channel media programs Managing agencies, partners, freelancers and external partners, some offshore. Using AI and marketing automation for effective agility and speed without compromising brand authenticity, credibility or reputation.

Financial responsibility of budget and performance targets. The leader must be highly skilled in presenting and influencing at all levels of the organization. Must possess ability and desire to coach a team demonstrate experience in omni-channel creative design and copy production including digital, social, offline and OOH to support paid and owned media channel leaders have a minimum of 10 years’ experience in brand and creative leadership, preferably for a global consumer services corporation. Fintech experience a plus. expect to travel – no more than 30% be present at one of our key locations: Atlanta, New York or Miami (minimum 3 days/week).

Work Shift - HYBRID

Benefits

• Short-term incentives
• Multiple health insurance options
• Accident and life insurance
• Best-in-class development platforms
• Parental Leave
• Family First Programs
• Medical, Dental, and Life Insurance
• Tuition Repayment Assistance Program

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania:

Salary

The base salary range is $250,000 - $280,000 USD per year, total on target compensation includes a base salary plus a variable target incentive that aligns with individual and company performance.

Other Details

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to [e-mail].

Company Culture

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Estimated Job Posting End Date

10-26-2026

This application window is a good‑faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

Closing Statement

At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers. Our talented teams enable us to transform into a digital‑first company, built on the strength of our retail foundation and powered by next‑generation payments. All this with the goal of helping people prosper. Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences. Join us as we go beyond and be part of a team that’s redefining what’s possible.