VP, General Manager

Sinclair Inc.; Boise (ID); On-site; USD 120,000 - 180,000; Full time

Job summary

AMP Sales & Marketing Solutions seeks a visionary VP, General Manager to lead content centers and monetization teams. You will shape strategy, grow revenue, and drive operational excellence while cultivating an inclusive, high-performance culture across marketing and sales.

You’ll guide cross-functional teams, analyze markets, and deepen client relationships to amplify the company’s presence in your market and beyond.

Qualifications

• Senior management experience in media, digital, or broadcasting.
• Ability to own P&L, budgets, and strategic plans.
• Strong communication and leadership across cross-functional teams.

Responsibilities

• Lead one or more content centers and monetization/marketing teams.
• Amplify market presence and align teams with strategic goals.
• Drive revenue, growth, and client relationships.
• Develop innovative business plans and analyze market trends.
• Mentor cross-functional teams and foster a high-performance culture.
• Build authentic relationships with clients and partners.

Skills

Proven Leadership

Strategic Visionary

Regulatory Savvy

Financial Acumen

Relationship Builder

Digital First

Growth Mindset

Job description

This Job Description May Cause Extreme Excitement and Career Growth

At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say — it's something you can feel when you join the team. Here, it's all about great collabs, ambition, and results but most importantly, building a culture where people feel connected, inspired, and proud of the work they do. We grow here, and we enjoy it here.

We're searching for a visionary leader — a driven, talented VP, General Manager to lead one or more of our local content centers and monetization and marketing teams. In this role, you'll be the architect of strategy, the champion of growth, a steward of culture and the heartbeat of operational excellence. If you're energized by leading high-performing teams, driving revenue, and making a lasting impact, we’d love to hear from you.

Sounds Like the Right Fit? Check Out the Checklist Below

Your Day-to-Day (aka the Playbook)

Help Us Thrive

You’ll lead the charge in amplifying our market presence, ensuring every team — from content creation to sales — is aligned with our strategic goals and delivering results.

Results-Driven

Maximize share of wallet across all media platforms in your marketplace. You’ll guide sales and marketing teams to hit revenue targets, grow audience engagement, and build lasting client relationships.

Strategic Planning

Develop and implement innovative business plans across departments. You’ll identify growth opportunities, analyze market trends, and ensure every team is set up for success.

Team Development

Mentor and inspire cross-functional teams while actively shaping a positive, inclusive, and high-performance culture. You’ll model our values, foster collaboration, reinforce accountability, and create an environment where people feel engaged, supported, and motivated to do their best work. Your leadership will develop future leaders and strengthen team cohesion.

Market Analysis

Dive deep into competitive landscapes and audience data. Your insights will fuel expansion strategies and keep us ahead of the curve.

Authentic Relationships

Build strong relationships with clients, advertisers, community leaders, and industry partners. Internally and externally, you’ll be a visible culture carrier and the face of AMP Sales & Marketing Solutions in your market, amplifying our reputation and impact.

What We're Looking For

• Proven Leadership Experience in senior management level roles, ideally in media, digital or broadcasting. You’ve led diverse teams and driven measurable success.
• Strategic Visionary You see the big picture and know how to get there. You’re comfortable with P&L ownership, financial planning, and operational excellence.
• Regulatory Savvy You understand broadcasting regulations, content guidelines, and compliance standards — and you know how to navigate them with confidence.
• Financial Acumen You’re skilled in budgeting, forecasting, and financial analysis. You know how to drive profitability while managing expenses.
• Relationship Builder You’re a natural communicator and connector. You build trust, foster loyalty, and amplify client satisfaction. You inspire and motivate your team.
• Digital First You bring strong digital acumen and understand how to leverage emerging technologies — including AI — to drive innovation and revenue growth. You’re not just tech-aware; you’re tech-forward.
• Growth Mindset You thrive in fast-paced environments and embrace change, and believe culture is a leadership responsibility. You’re always learning, adapting, and pushing boundaries – for yourself and your team.

The Practical Stuff

• A valid driver's license, up-to-date insurance, and reliable transportation are necessary for connecting with clients and teams in your community.
• Willingness and ability to travel when necessary.

Why Join AMP Sales & Marketing Solutions?

Serious Work, Seriously Cool People

Be part of a bold team that values creativity, collaboration, and fun. We celebrate wins and support each other every step of the way.

The Compensation Package

Competitive base salary + results-based bonus structure. Plus, a benefits package our people love.

We Make a Real Difference

We help local businesses thrive through advertising strategies that create tangible impacts. Our team isn’t just selling ads — we’re building communities.

Career Growth Opportunities

We invest in you. Training, mentorship, and advancement opportunities are all part of the package. Whether you grow locally or join another AMP team, your future is bright.

AMP is us. It's you. It isn't just a name; it's a mission. A promise to amplify our reach, amplify our innovation, and most importantly, amplify you. If you're ready to grow your career and help businesses achieve their goals, we'd love to hear from you.

EEO AND INCLUSIVITY

Sinclair is proud to be an equal opportunity employer and a drug-free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.