VP Finance, Wellbeing

Personify Health; Newark (NJ); On-site; USD 220,000 - 245,000; Full time

Benefits offered by this job

Competitive base salary

Medical and dental insurance

Unlimited PTO

Mental health support

Retirement planning

Professional development

Mission-driven culture

Job summary

Personify Health in the United States seeks a VP of Finance for Wellbeing to lead FP&A, pricing and strategy for the Wellbeing business. You’ll partner with leadership to turn numbers into decisions that drive pricing, investments and growth.

You’ll own pricing models, cost optimization, and vendor management while shaping strategic planning with the Wellbeing Leadership Team to scale operations and improve client outcomes.

Qualifications

• Degree in finance, accounting, or a related field; MBA or CPA preferred.
• Progressive experience in finance leadership, including FP&A, pricing, and business partnering.
• Background in wellbeing, health, benefits, or healthcare SaaS and services businesses preferred.

Responsibilities

• Lead Wellbeing financial planning and analysis: Oversee FP&A for core Wellbeing functions and partner with Finance and Wellbeing leadership to turn financial insight into measurable operational efficiency.
• Drive cost and performance improvement: Track unit cost metrics, pinpoint cost drivers, and launch initiatives that improve performance, evaluating investments in tooling and staffing along the way.
• Model RFPs, renewals, and client proposals: Build the financial models that support new business and renewals, and provide financial oversight for large client implementations.
• Own Wellbeing pricing strategy: Develop and maintain pricing frameworks and comprehensive pricing models for Wellbeing services, keeping every deal aligned with margin targets.
• Optimize vendor and outsourcing relationships: Evaluate vendor contracts and outsourcing models for financial efficiency and scalability, and partner with Commercial and Product teams on pricing implications.
• Shape strategy as a Wellbeing Leadership Team member: Contribute to strategic initiative planning and decision-making, and support operational capacity planning so the business is ready to scale.
• Own the metrics that matter: Define and track the KPIs behind Wellbeing performance, including member engagement and participation rates, product margin, and retention and renewal economics, and translate them into decisions leadership can act on.

Skills

Financial modeling

Pricing analysis

Scenario analysis

RFPs & renewals

Client proposals

Margin management

Engagement metrics

Vendor contracts

Education

Finance or accounting degree

MBA or CPA preferred

Job description

Who We Are

Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives.

Learn even more about the work that drives us at personifyhealth.com.

Responsibilities

Ready to turn financial insight into healthier, more engaged members?

Why This Role Matters. Our Wellbeing business helps employers build healthier, more engaged workforces through technology, data, coaching, content, and incentives, reaching millions of members across physical, emotional, financial, and social wellbeing. Scaling that kind of experience takes more than good programs; it takes a finance leader who understands how member engagement, program delivery, and platform economics fit together. As VP of Finance for Wellbeing, you’ll sit on the Wellbeing Leadership Team and turn complex numbers into the decisions that shape pricing, investment, and growth. When your analysis is sharp, we deliver better outcomes for clients and members while building a business that’s built to last.

What You’ll Actually Do

• Lead Wellbeing financial planning and analysis: Oversee FP&A for core Wellbeing functions and partner with Finance and Wellbeing leadership to turn financial insight into measurable operational efficiency.
• Drive cost and performance improvement: Track unit cost metrics, pinpoint cost drivers, and launch initiatives that improve performance, evaluating investments in tooling and staffing along the way.
• Model RFPs, renewals, and client proposals: Build the financial models that support new business and renewals, and provide financial oversight for large client implementations.
• Own Wellbeing pricing strategy: Develop and maintain pricing frameworks and comprehensive pricing models for Wellbeing services, keeping every deal aligned with margin targets.
• Optimize vendor and outsourcing relationships: Evaluate vendor contracts and outsourcing models for financial efficiency and scalability, and partner with Commercial and Product teams on pricing implications.
• Shape strategy as a Wellbeing Leadership Team member: Contribute to strategic initiative planning and decision-making, and support operational capacity planning so the business is ready to scale.
• Own the metrics that matter: Define and track the KPIs behind Wellbeing performance, including member engagement and participation rates, product margin, and retention and renewal economics, and translate them into decisions leadership can act on.

Qualifications

What You Bring to Our Team

Education & Experience

• Degree in finance, accounting, or a related field; MBA or CPA preferred
• Progressive experience in finance leadership, including FP&A, pricing, and business partnering
• Background in wellbeing, health, benefits, or healthcare SaaS and services businesses preferred

Technical Skills

• Advanced financial modeling, including pricing models and scenario analysis
• Experience building models for RFPs, renewals, and client-specific proposals
• Expertise in unit cost analysis, margin management, and capacity planning
• Knowledge of engagement, participation, retention, and renewal metrics in a platform and services model
• Experience evaluating vendor contracts and outsourcing models

Benefits

The Highlights:

• Competitive base salary and benefits effective day one
• Comprehensive medical and dental through our own health solutions (yes, we use what we build)
• Unlimited PTO—rest and recharge time is non-negotiable
• Mental health support, retirement planning, and financial protection
• Professional development with clear career progression and learning budgets
• Mission-driven culture where diverse perspectives drive real impact on people's health

Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.

Compensation

This position offers a base salary range of $220,000 - $245,000, depending on location, skills, and experience. You're eligible for our full benefits package starting day one.

Our Commitment

Personify Health is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive—because diversity is core to who we are and critical to our work in health and wellbeing.

Stay Safe

Personify Health will never ask for payment or sensitive personal information like social security numbers during hiring. All official communication comes from verified company email addresses and or our secure applicant tracking system. Suspicious requests? Report them to [e-mail] . View all legitimate openings at personifyhealth.com/careers .