VP, Employer Marketing

AliveCor, Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic VP of Employer Marketing to lead marketing efforts within the healthcare sector. This pivotal role involves shaping the company's market presence through strategic messaging and impactful content creation. The ideal candidate will have extensive experience in employer marketing, particularly in B2B or healthcare, and will collaborate with cross-functional teams to drive lead generation and enhance visibility. Join a mission-driven team dedicated to improving heart health access and make a meaningful impact in the lives of millions.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) with Employer Match

Life Insurance

Volunteer Time Off

Bonus Opportunities

Qualifications

• 8+ years of experience in marketing, especially in healthcare or employee benefits.
• Proven ability to create impactful marketing materials and lead teams.

Responsibilities

• Develop employer market positioning and create compelling messaging.
• Lead the creation of marketing materials to support employer sales.

Skills

Employer Marketing

B2B Marketing

Content Creation

Leadership

Data Analysis

Education

Bachelor’s degree in marketing, business, communications, or a related field

Advanced degree or MBA

Tools

Marketing Automation Tools

Contact Database Tools

Job description

VP, Employer Marketing

Sales, US-Remote

Why join AliveCor

At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!

The Opportunity

AliveCor is looking for a VP, Employer Marketing to join our sales department. The person will lead marketing efforts for our employer sales organization. Reporting directly to the SVP of Employer, this role will play a pivotal role in shaping AliveCor’s market presence and supporting employer growth through strategic messaging, impactful content creation, lead generation, and event strategy. The ideal candidate is a collaborative leader with a deep understanding of employer marketing within healthcare or employee benefits, and a proven ability to drive results.

Job Duties and Responsibilities:

• Develop and refine AliveCor’s employer market positioning, ensuring alignment with the needs of consultants, brokers, and employer clients/partners.
• Create compelling messaging that resonates with target audiences, showcasing the unique and differentiated value of AliveCor’s offerings.
• Lead the creation of high-impact marketing materials, including one-pagers, brochures, case studies, white papers, and presentations, to support the employer team.
• Collaborate with cross-functional teams to ensure content is accurate, engaging, and aligned with AliveCor’s brand voice.
• Oversee the Business Development team and collaborate on designing and executing lead generation campaigns to drive awareness and create opportunities for the employer sales team.
• Procure and leverage cost effective marketing automation and contact database tools to nurture leads and measure campaign performance.
• Identify and recommend key industry conferences and events to enhance AliveCor’s visibility within the employer, payer, and consulting/brokerage communities.
• Oversee event planning and execution, including booth design, sponsorship opportunities, and on-site support.
• Monitor industry trends and competitive activity to inform marketing strategies and identify new opportunities.
• Provide insights and recommendations to the employer team to enhance market positioning.
• Partner closely with the employer sales organization to ensure alignment between marketing and sales efforts.
• Lead and mentor a team of marketing professionals to execute employer marketing initiatives effectively.

Qualifications & Skills:

• 8+ years of experience in marketing, with a focus on employer, B2B, or healthcare sectors.
• Proven track record of developing and executing successful market messaging, campaigns, and content strategies.
• Strong experience creating and managing a variety of content formats, including sales collateral, case studies, and thought leadership pieces.
• Exceptional leadership skills with the ability to manage teams and influence cross-functional stakeholders.
• Proficiency in analyzing marketing data and KPIs to measure success and inform future strategies.
• Bachelor’s degree in marketing, business, communications, or a related field. Advanced degree or MBA preferred.

The Perks:

AliveCor offers full-time employees benefit plans including medical, dental, vision, paid vacation, paid holidays, paid personal days, volunteer time off, 401(k) savings with employer match, bonus opportunities, life insurance, company sponsored life insurance & our KardiaComplete program. AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.