VP, eCommerce & Digital Growth Leader

Fute; Harrison (OH); On-site; USD 150,000 - 230,000; Full time

Job summary

Fute, a food industry leader, seeks a visionary Vice President of eCommerce to drive an integrated marketing strategy that grows the brand and accelerates revenue through demand generation and an omnichannel approach.

You will lead performance marketing, branding, content, CRM, and analytics to optimize the customer journey across digital and physical touchpoints, while transforming the organization with innovative marketing technologies and data-driven decision making.

Qualifications

• 10+ years in progressive marketing roles with leadership in brand and eCommerce growth
• 5+ years leading marketing teams and programs across omnichannel channels
• Proven ability to deliver measurable ROI and revenue growth
• Experience with GA4, Power BI, SQL-based reporting, and automation tools

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Lead cross-functional teams across performance marketing, brand management, campaign management, content, social media, and CRM.
• Oversee branding, content marketing, lead generation, SEO, Paid Search, Shopping, Display, Retargeting, email marketing, social media, print, and partnerships.
• Optimize the customer journey across digital and physical touchpoints to ensure a seamless omnichannel experience.
• Use data analytics, market research, competitive insights, and customer feedback to improve marketing and sales strategies.
• Drive digital transformation through CRM, CMS, web analytics, marketing automation, personalization, and emerging technologies.
• Manage marketing budgets, forecasting, investment allocation, ROI, KPIs, reporting, and continuous performance optimization.
• Collaborate with the President, senior leadership, and teams across eCommerce, Data Analytics, Design/Creative, Engineering, Merchandising, Product Management, Sales, and Finance.
• Manage agency, vendor, and third-party partnerships to support scalability, innovation, and channel performance.
• Monitor market trends, platform updates, competitive dynamics, and emerging best practices to strengthen marketing effectiveness and commercial growth.
• Establish scalable marketing processes, frameworks, and best practices to ensure consistent execution across channels and markets.

Skills

Strategic leadership

Omnichannel marketing

Data analytics

Power BI

SQL reporting

CRM/CMS

Marketing automation

Budget forecasting

Cross-functional leadership

Stakeholder management

Education

Bachelor's degree in Marketing/Business Administration

Advanced degree preferred

Tools

GA4

Power BI

SQL

CRM

CMS

Marketing automation platforms

Job description

Fute, a food industry leader, seeks a visionary Vice President of eCommerce to drive an integrated marketing strategy that grows the brand and accelerates revenue through demand generation and an omnichannel approach.

You will lead performance marketing, branding, content, CRM, and analytics to optimize the customer journey across digital and physical touchpoints, while transforming the organization with innovative marketing technologies and data-driven decision making.