VP, Director Experience Strategy

Health Science Communications; New York (NY); On-site; USD 143,000 - 164,000; Full time

Job summary

A leading healthcare communications company seeks a VP, Director, Experience Strategy to enhance customer engagement through innovative digital experiences. This role involves strategic leadership, data-driven decision-making, and creating actionable omnichannel marketing plans. Ideal candidates will have substantial agency experience and a strong understanding of the healthcare market.

Qualifications

• 6-8 years agency experience, preferably healthcare.
• Curiosity, ingenuity, and understanding of marketplace trends.
• Proven ability to create omnichannel experience maps.

Responsibilities

• Lead marketing strategy and turn brand strategies into customer engagement plans.
• Keep ahead of digital trends to improve business and customer experiences.
• Lead internal and client discussions on customer experience.

Skills

Presentation skills

Strategic thinking

Digital acumen

Problem-solving

Interpersonal skills

Job description

Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.

When you join Omnicom Health Group, you have access to opportunities across the most networked network. What does this mean for you? Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey. We’re eager for you to carve a path that works for you – and we’ll help you make it happen.

Title: VP, Director, Experience Strategy

Location: New York, NY

Department/Discipline: Strategy

The VP, Director, Experience Strategy partners with clients’ and agency’s teams to provide leadership and focus, helping turn brand strategies into actionable and measurable customer engagement plans through the creation of innovative omnichannel customer experiences with a focus on the activation of digital.

Primary responsibilities:

• As an agency innovation lead, keeps ahead of marketplace/digital trends that will drive business gold and/or reduce customer friction points
• Synthesize and leverage multiple inputs (eg, brand strategy/history, business goals, customer knowledge, competitive landscape, data, etc.) to provide omnichannel recommendations across customer segments that improve the impact and efficiency of our client’s marketing efforts
• Lead internal and client-facing discussions on customer experience deliverables
• Represent customer experience in strategic and tactical planning efforts and scopes
• Recommend enhancements to the roles and procedures of the Experience Strategy team

Qualifications/Requirements:

• Excellent presentation, written, and oral communication skills
• 6-8 years minimum agency experience, preferably in healthcare industry
• Strategic thinking skills, multichannel digital acumen and ability to apply data and analytics all required
• HCP Social: social strategy as well as a solid understanding of all open and closed platforms
• Curiosity, ingenuity & confidence, with a demonstrated understanding of key marketplace trends impacting the omnichannel space
• Proven ability to create an omnichannel experience map, digital ecosystems, and journeys
• Possess good problem-solving and interpersonal skills and the ability to handle multiple projects/accounts/deliverables
• Experience utilizing data to segment customers and assess performance of multichannel plans, pulling learnings through into optimization recommendations
• Understanding of the technical nature of digital marketing solutions, ability to liaison with the multiple partners involved, and testing of digital marketing and creative
• Strong understanding of HCP and patient integrated marketing programs including email and display campaigns, social media, e-detailing, search, and CLM

Vice President Responsibilities

• Acts as an advocate of agency; makes decisions with the Agency’s and employees’ best interest in mind
• Provides leadership within his/her department as well as across the Agency
• Proactively provides suggestions that impact agency policy and operations
• Demonstrates support of the Agency’s goals and mission
• Presents a professional and positive image of agency both internally and externally
• Motivates direct reports, and acts as a mentor to all within Agency
• Identifies, recruits, trains and develops talent

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $143,000 - $163,500

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

About the company

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