VP, Digital Experience & Growth: SEO, CRO, AI

Momentive; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental & Vision Benefits

401(k) with Company Match

Remote Work Flexibility

Parental Leave

Job summary

Momentive is seeking a VP-level leader to own the digital experience, unifying paid digital, web strategy, SEO, and CRO. Lead budget, roadmap, and cross-functional partnerships with brand, creative, and analytics teams.

The role requires deep experience across paid and organic channels, tech SEO, and a strategic view of conversion rate optimization, with strong executive communication skills.

Qualifications

• 10+ years in digital marketing or web strategy, including leadership roles.
• Experience owning both paid and organic digital initiatives.
• Proven track record in technical SEO, site performance, and CRO at a strategic level.
• Working familiarity with GEO or AEO practices.

Responsibilities

• Own strategy, roadmap, and budget for paid digital, website, SEO, and CRO as a unified plan.
• Set website priorities: performance, structured data, accessibility, architecture.
• Lead shift to AI/search visibility, coordinating with Marcomms and Marketing teams.
• Oversee CRO testing roadmap, cadence, and reporting on pipeline improvements.
• Partner with senior leaders to align digital roadmap with brand and calendars.
• Manage vendor and agency relationships across paid media, SEO, web dev, analytics.
• Report digital performance to SVP and executives, linking site metrics to revenue.
• Own combined budget decisions for paid digital, web, and optimization.

Skills

Digital marketing leadership

Paid & organic digital work

Technical SEO & CRO strategy

GEO/AEO familiarity

Budget management across channels

Brand/creative partnership

Executive communication

Job description

Momentive is seeking a VP-level leader to own the digital experience, unifying paid digital, web strategy, SEO, and CRO. Lead budget, roadmap, and cross-functional partnerships with brand, creative, and analytics teams.

The role requires deep experience across paid and organic channels, tech SEO, and a strategic view of conversion rate optimization, with strong executive communication skills.