VP, Demand Generation

Be Group, LLC; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Job summary

Asset-Map is seeking a high-impact Growth Marketer to own the full acquisition engine, driving qualified demos through paid media, organic search, and conversion optimization.

You will partner with Sales, SDRs, Product Marketing, and external agencies to build a measurable pipeline and efficient CAC across traditional and AI-powered search. You’ll own landing pages, build nurture programs in HubSpot, and report on performance to the CMO.

Qualifications

• 5+ years in demand generation, growth marketing, or performance marketing, preferably B2B SaaS or fintech.
• Proven ability to build and scale pipeline through paid media, organic search, and conversion optimization.
• Hands-on HubSpot Marketing Hub — workflows, lead scoring, landing pages, reporting dashboards.
• Fluent with at least one major paid platform (LinkedIn, Meta, Google) to audit health and set strategy.
• Curiosity about SEO, AEO, GEO, featured snippets, and AI search visibility.
• Proficient with Webflow and Figma to ship polished campaign pages without a dev.
• Strong analytics; translate data into action and optimize to hit targets.
• Experience managing agency/consultant relationships and setting clear SLAs.

Responsibilities

• Own paid media strategy across LinkedIn, Meta, Google, and industry pubs with CAC targets.
• Direct day-to-day campaign execution and manage agency partners for performance.
• Develop audience targeting, creative direction, and campaign structures for demos.
• Lead landing page and site optimization, A/B testing, and demo capture flows.
• Own HubSpot end-to-end — workflows, lead scoring, nurture, pages, forms, dashboards.
• Coordinate with SDRs for lead handoff, quality standards, and feedback loops.
• Track CAC, MQL-to-demo, organic growth, AI search visibility, and pipeline value.

Skills

Demand gen

Growth marketing

HubSpot

Paid media

SEO fundamentals

Webflow

Figma

Analytics

Agency mgmt

Collaboration

Tools

HubSpot Marketing Hub

Webflow

Semrush

Google Analytics 4

Google Search Console

Job description

Our client is an advisor-facing platform that brings a household's complete financial picture to life on a single, interactive page. With thousands of financial professionals already on board — mapping over 2 million people and more than $3.4 trillion in financial instruments.

This is ahigh-impact role at the center of our growth engine, responsible for driving qualifiedprospect acquisition and building a healthy demo pipeline. You'll own the full discoveryjourney — from how new users find Asset-Map across paid, organic, and AI-poweredsearch, to how they move from first click to booked demo. If you want work that directlyfuels new business and shapes how a category-defining platform shows up in themarket, this is that role.

Role Overview

You will own the entire acquisition engine — from paid media and organic search to

website conversion and lead nurturing. Reporting directly to the CMO, you'll work

cross-functionally with Sales, SDRs, Community, Product Marketing, and external

agency partners to drive a coordinated, full-funnel growth motion.

Your mission is straightforward: deliver qualified demos at an efficient cost of

acquisition, expand Asset-Map's visibility across both traditional and AI-powered search,

and build a measurable pipeline that turns prospects into long-term subscribers.

This role is equal parts strategist and operator. You'll set the direction for paid media,

SEO, AEO, and GEO — then roll up your sleeves to build and optimize landing pages in

Webflow, manage marketing automation in HubSpot, and use data to sharpen

conversion at every stage of the funnel. You'll have real ownership over how thousands

of financial advisors first discover Asset-Map, and your results will show up directly on

the company's revenue line.

What You’ll Do

Paid Media & Acquisition

• Own paid media strategy across LinkedIn, Meta, Google, and industry publications — managing channel mix, budget allocation, and performance against CAC and pipeline targets
• Direct day-to-day campaign execution, whether run in-house or through agency partners, and hold those partners accountable to clear performance benchmarks, deliverables, and reporting cadence
• Develop audience targeting, creative direction, and campaign structures engineered to drive qualified demos
• Continuously test creative, audiences, and offers to reduce cost per lead and

SEO, AEO & GEO

• Own organic search strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), setting the roadmap and driving performance across organic traffic, rankings, and AI search visibility
• Partner with consulting resources to execute keyword strategy, technical SEO, content optimization, and visibility across ChatGPT, Perplexity, Google AI Overviews, and other emerging answer engines
• Hold consultants accountable to defined benchmarks, deliverables, and reporting

Website & Conversion Optimization

• Own landing page and website conversion strategy, leading the roadmap for campaign pages, demo capture flows, and ongoing site optimization
• Build and edit campaign landing pages, forms, and CMS updates directly in Webflow; partner with design and development resources on more complex builds
• Run A/B tests across landing pages, forms, CTAs, and email subject lines to drive continuous funnel improvement
• Apply best practices for demo conversion, lead capture, page speed, mobile responsiveness, and SEO-friendly page architecture
• Own HubSpot end-to-end — including workflow development, lead scoring, email nurture sequences, landing pages, forms, and reporting dashboards
• Build and optimize nurture programs that move prospects from first touch to
• Maintain data hygiene, list segmentation, and contact lifecycle management
• Coordinate closely with SDRs on lead handoff, quality standards, and feedback loops
• Track and report on CAC, MQL-to-demo conversion, organic traffic growth, AI search citations, website conversion rate, and overall prospect pipeline value

What We're Looking For

• 5+ years of demand generation, growth marketing, or performance marketing experience, ideally in B2B SaaS or fintech
• Proven track record of building and scaling pipeline through paid media, organic search, and conversion optimization
• Deep, hands-on expertise in HubSpot Marketing Hub — workflows, lead scoring, smart content, landing pages, forms, and reporting dashboards
• Sufficient fluency in at least one major paid platform (LinkedIn Ads, Meta Ads Manager, or Google Ads) to audit account health, evaluate agency output, and make informed decisions on creative and targeting
• Working knowledge of SEO fundamentals and a genuine curiosity about emerging AEO and GEO practices — featured snippets, AI Overviews, and generative AI visibility
• Proficiency in Webflow and Figma sufficient to ship polished campaign pages without waiting on a developer
• Strong analytical instincts — you can move from data to insight to action without getting lost in the numbers
• Experience managing agency and consultant relationships, with a track record of holding partners to clear deliverables and performance standards
• Highly self-directed, organized, and comfortable managing multiple priorities in a fast-moving environment
• A natural collaborator who builds trust quickly with Sales, SDR, and cross-functional Marketing teams

Other Valued Qualities and Skills

• Experience in financial services, fintech, or serving financial advisor audiences
• Familiarity with the financial advisor ecosystem (RIAs, broker-dealers, hybrid
• Proficiency with SEO tooling such as Semrush, Google Search Console, and Google Analytics 4
• Previous experience at a growth-stage B2B SaaS company