VP, Demand Generation

tml Partners; Northern (KY); Hybrid; USD 160,000 - 210,000; Full time

Job summary

tml Partners, a fast-growing, PE-backed legal services platform, seeks a VP of Demand Generation to build a scalable, data-driven client acquisition engine across the portfolio. You will consolidate marketing tech, establish a shared digital acquisition stack, and create repeatable, multi-channel funnels across the brands.

Reporting to the Chief Growth & Marketing Officer, you will partner with internal BD teams and firm leaders to align demand programs with revenue priorities, defend ROI to

Qualifications

• Experience leading demand-generation programs in B2B or professional services environments.
• Ability to consolidate marketing tech and drive data-driven decisions.
• Proven track record of building scalable, multi-channel acquisition funnels.

Responsibilities

• Build and operate a scalable, data-driven client acquisition engine across the portfolio.
• Consolidate and modernize marketing technologies and establish a shared digital stack.
• Create repeatable funnels across brands and align demand programs to revenue priorities.

Skills

Demand generation leadership

Multi-channel marketing

Strategic planning

Stakeholder management

Data-driven decision making

Tools

HubSpot

Google Analytics

Job description

Our client is a fast-growing, private equity-backed legal services platform dedicated to empowering modern law firms by streamlining back-office operations and unlocking scalable growth levers. Operating as a centralized center of excellence across a portfolio of distinct, high-growth law firms, the organization manages multi-million dollar business operations. Backed by leading growth-oriented investors, the platform has ambitious plans to expand rapidly through organic scale and strategic acquisitions. By combining shared operational infrastructure, advanced technology, and world-class functional leadership, the business enables attorneys to reclaim their time and focus on delivering exceptional legal outcomes.

Reporting directly to the Chief Growth & Marketing Officer, the VP of Demand Generation carries a platform-wide mandate to build and operationalize a scalable, data-driven client acquisition engine from the ground up. In a high-impact builder’s role, you will consolidate and modernize fragmented marketing technologies, establish a shared digital acquisition stack, and create repeatable, multi-channel growth funnels across the portfolio’s distinct legal brands. Acting as a true partner to internal business development teams and firm managing partners, you will align demand programs to revenue priorities and equip relationship owners with the insights, content, and qualified leads needed to drive sustainable commercial growth.

The ideal candidate is an accomplished demand generation leader with experience building and running high-performing, multi-channel acquisition programs in complex, high-consideration B2B or professional services environments. You possess deep technical fluency in marketing operations, attribution modeling, and lead lifecycle management within platforms like HubSpot (or equivalent automation stacks). Proven experience operating within private equity-backed, multi-brand, or fast-scaling platform models is highly desirable. A natural relationship-builder, you possess the commercial acumen to defend marketing ROI to executive stakeholders and influence senior professionals without formal authority.