VP, Data + Analytics

Barkley; Austin, New York, Chicago, Denver, Kansas City (TX, NY, IL, CO, MO); On-site; USD 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a Vice President of Data & Analytics to lead innovative measurement frameworks and empower a multidisciplinary analytics team. This role is pivotal in shaping data practices across the agency, driving insights that inform strategic decisions, and fostering a culture of collaboration and continuous learning. The ideal candidate will possess extensive experience in marketing analytics, strong leadership skills, and a deep understanding of the data and ad tech ecosystem. Join a company committed to diversity and inclusion, where your expertise will significantly impact client success and campaign effectiveness.

Qualifications

• 10+ years in marketing/advertising analytics with proven leadership.
• Expertise in analytics reporting and data platforms.

Responsibilities

• Oversee cross-channel measurement strategies and reporting.
• Lead a high-performing analytics team and support new business development.

Skills

Marketing Analytics

Leadership

Project Management

Critical Thinking

Communication Skills

Education

Bachelor's Degree in Marketing or Analytics

Master's Degree (preferred)

Tools

Tableau

SQL

Adverity

Job description

Kansas City, MO / Chicago, IL / Denver, CO / New York, NY / Austin, TX

As Vice President, Data & Analytics, you will be a key member of the MissionOne Media leadership team - responsible for shaping and scaling the Data & Analytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:

1. Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
2. Holistic marketing performance reporting & dashboarding.
3. Media measurement vendor evaluation, contracting & budget management.
4. Cross-channel response analytics & media plan optimization.
5. In-channel response attribution analytics & investment plan optimization.
6. Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements.
7. New Business Development support.
8. Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
9. Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
10. Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
11. Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications:

1. 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
2. Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships.
3. Expertise with analytics reporting and data platforms Tableau, SQL, Adverity.
4. Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).
5. Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams.
6. Strong project management skills and the ability to simultaneously lead multiple ongoing project streams.
7. Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights.
8. Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail.

BarkleyOKRP’s Commitment to Diversity & Inclusion

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.

BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.

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