VP, Content

NY 411; New York (NY); Hybrid; USD 195,000 - 250,000; Full time

Benefits offered by this job

Unlimited PTO

Hybrid work model

Health benefits

401k with employer match

Commuter benefits

Disability insurance

Life insurance

Gym on-site

Pet insurance

Job summary

The National Women’s Soccer League (NWSL) is seeking a VP, Content to lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial.

This role will oversee long- and short-form content production, ensuring alignment with marketing priorities and seamless integration with commercial partnerships to maximize reach, engagement and brand voice. Hybrid work model and top-tier compensation offered.

Qualifications

• 15+ years of experience in content strategy, digital media, or production.
• Proven track record of building and scaling high-performing content platforms and teams.
• Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies.
• Experience with SEO, GEO and AI tools that support efficiency.
• Experience integrating brand partnerships into content with balance of commercialization and growth.
• Strong analytical mindset with data-driven decision making.
• Exceptional storytelling and editorial judgment.
• Experience in a fast-paced, high-growth environment.

Responsibilities

• Lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial.
• Oversee long- and short-form content production and ensure alignment with marketing priorities and partnerships.
• Establish clear performance frameworks to measure success, optimize content strategy, and expand reach among emerging audiences.

Skills

Content strategy

Digital media

Production

Sports/entertainment

SEO/AI tools

Brand partnerships

Analytics

Editorial storytelling

Fast-paced environment

Tools

SEO tools

AI tools

Analytics tools

Job description

This is a Full Time position in the field of Sales / Marketing / Advertising / PR / Social Media , located in New York, NY .

The National Women’s Soccer League (NWSL) is one of the fastest-growing professional sports leagues in the U.S., powered by 16 clubs and a deep roster of the world’s best players, and built on record-shattering fan, media and commercial growth. Now in its 13th season, the league’s momentum continues to accelerate, with viewership and attendance numbers growing rapidly, social media fandom on the rise, team valuations massively increasing and new top sponsors investing in the NWSL brand. This unprecedented growth in audience, media reach, and franchise value reflects the NWSL’s expanding fan base and increasing dominance in the sports-media landscape and popular culture.The future of the NWSL is now — and we’re looking for world-class talent like you to help us continue the momentum.The RoleThe Vice President, Content will lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan-first content ecosystem that drives engagement, grows audience reach, and elevates the league’s brand voice.This leader will oversee long- and short-form content production, ensuring alignment with marketing priorities and seamless integration with commercial partnerships. This individual will work closely with leaders across marketing, comms, partnerships and digital to ensure content distribution and amplification both maximizes reach and honors brand development. The VP, Content will also establish clear performance frameworks to measure success, optimize content strategy, and expand reach among emerging and next-generation audiences.

Experience

What You Will BringCore Qualifications15+ years of experience in content strategy, digital media, or production; sports, media, or entertainment experience a strong plus, but not requiredProven track record of building and scaling high-performing, growth-driving content platforms and teamsDeep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategiesExperience with SEO, GEO and AI tools that support efficiency.Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goalsStrong analytical mindset with experience using data to drive decisionsExceptional storytelling instincts and editorial judgmentExperience working in a fast-paced, high-growth environmentNeeds to be a strategic operator and demonstrates a 'player/coach' mentality

In addition to working in an incredible, inclusive, and committed-to-diversity culture, we offer:

Competitive Compensation: $195,000 - $250,000 (Salary is contingent upon candidate qualifications and functional business needs). Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end-of-year office closure. Hybrid Work Model: Three days in-office and two remote days per week. Robust Health Coverage: Medical, Dental, Vision, and Mental Health benefits for employees and dependents. Financial Future: 401k with employer match and safe harbor contributions. Comprehensive Benefits & Perks: Commuter benefits, Short/Long-Term Disability, Life Insurance, Gym On-Site, Voluntary Pet Insurance, and more!