VP Communications Director

McCann; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Job summary

McCann New York is seeking an SVP Communications Strategy Director to lead and inspire the strategy team, crafting expansive campaigns across digital, social, TV, and print while driving ROI in the face of budget pressures.

You will partner with brand, data, social, and creatives to map opportunities and develop journey maps, frameworks, and data-driven insights for clients. Location: New York, NY. McCann New York is a hybrid workplace with three in-office days weekly.

Qualifications

• Strong analytical and strategic thinking abilities.
• Creative mindset with ability to forge new approaches.
• Excellent communication and writing skills.
• Deep understanding of digital and social media landscape.
• Experience with market research and data analysis tools.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Develop and execute comprehensive communications plans across channels.
• Create consumer journey maps and campaign ecosystem frameworks.
• Analyze audience and channel insights to guide messaging.
• Conduct market research and stay current on best practices.
• Collaborate with brand strategy and creative teams to meet goals.
• Monitor performance, track metrics, and present data-driven insights.

Skills

Analytical thinking

Strategic thinking

Leadership

Communication

Digital & social media knowledge

Job description

Your Role

We’re looking for an SVP Communications Strategy Director to join the McCann team. This person would be a key member of the strategy team, helping to get ahead of the current need (and client expectations) for increasingly expansive ideas that take advantage of a wide array of potential channels and formats and drive ROI in the face of budget pressures. The person fulfilling this role would be both inspiring our teams towards great creative campaigns, as well as helping justify the investment in those. It’s key that this person has a keen understanding of modern-day media/channel landscape and ways to best take advantage of the opportunities they present (SOCIAL IS KEY), as well as mapping those opportunities out in compelling ways. They should be able to work fluidly with brand, data, social & creatives to design modern comms thinking. We are looking for someone who is fluid in frameworks but comfortable thinking beyond too.

Agency

McCann

Job Function

Strategy and Planning

Job Subfunction

Strategy

Job Description

VP Comms Strategy Director

Reporting into: Chief Strategy Officer

Location: New York, NY

What You Do

• Develop and help execute comprehensive communications plans for the client. This means creating and managing the implementation of detailed communication plans outlining key messages, tactics, timelines, and budgets across different channels (digital, social, tv, print and all other media channels).
• Develop strategic deliverables such as consumer journey maps, campaign ecosystem frameworks, engagement plans etc.
• Analyze audience and channel insights to help inform focus areas for creative and to help inform targeted and relevant messaging across channels (digital, social, traditional media etc.).
• Conduct market research and be on top of best-in-class comms architecture plans and best practices.
• Work in tandem with brand strategy to ensure client goals are met and creative opportunities are ignited
• Work in tandem with creative teams to manifest ideas towards effective campaigns and help inform the creation of key campaign elements.
• Identify best ways to monitor and measure performance and adjust to optimize results. Track campaign metrics (reach, engagement, conversion etc.) using analytics tools. Identify and present data-driven insights to clients to demonstrate campaign success.
• Engage and manage relationships with other IAT agencies (media, PR etc.) to ensure all of the above.

What You Bring

• Strong analytical and strategic thinking abilities
• Creative mindset and desire to forge new and innovative ways to be most effective
• Excellent communication and writing skills
• Deep understanding of digital and social media landscape and marketing channels
• Significant experience with market research and data analysis tools
• Ability to collaborate effectively with cross-functional teams (creative, brand strategy, business leadership etc.)
• Knowledge of industry trends and best practices
• Experience in presenting to clients and forging trusted relationships with them
• Leadership skills and ability to manage cross-functional work processes
• Comfortable working in a fast-paced environment

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in office per week.

How We Uphold McCann Values

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward. We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do. We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy. We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

Commitment To Diversity, Equity, And Inclusion

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.

150K-165K

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

150K-165K