VP, Client Architects

Horizon Media; New York (NY); On-site; USD 195,000 - 250,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Retirement savings plan

Unlimited PTO

Job summary

Horizon Media is seeking a VP, Strategy and Technology, blu. who will act as a lead contributor across Horizon NEXT client teams.

The role focuses on omni‑audience development and measurement, coordinating with traders, activation teams, and Advanced Analytics to implement and measure campaigns using Horizon’s Connected Marketing Platform. The VP will collaborate with Business Solutions, Data Solutions, Insights, Marketing Sciences, Media Technology and Data resources to keep data at the

Qualifications

• BA/BS from an accredited school.
• 9+ years’ experience with data and tech.
• Experience with DMPs/CDPs and Addressable TV.

Responsibilities

• Lead omni-audience development across Horizon NEXT client teams.
• Coordinate with traders, activation, and analytics for campaign measurement.
• Contribute to content and use cases for new business.

Skills

Analytical

Collaborative

Stakeholder management

Education

BA/BS required

Tools

DMP/CDP

Addressable TV

1P data

Job description

Who We Are

Horizon Next is one of the industry's most innovative and data‑driven marketing organizations. We sit at the intersection of people, data, and media, providing strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best‑in‑class analytics across all channels. As the leader in innovative business solutions, we always push ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with a single goal: tomorrow must outperform today.

What Is Blu.

Over the last four years we have been building out our blu. capabilities. These solutions and services are enabled by our Connected Marketing Platform, whose foundation is an Identity Framework built upon our relationship with TransUnion. By integrating with deterministic data partners, we have licensed and attached 14K+ attributes to bridge the gap between martech and adtech, delivering a true 360 consumer view. Proprietary insights tools enhance profiles with psychographic attributes, and custom models identify and assign propensity against audiences based on KPIs. We provide a central, connected, user‑friendly platform for insight, audience development, and activation.

Job Summary

The VP, Strategy and Technology, blu. acts as a lead day‑to‑day contributor across all Horizon NEXT client teams, focusing on omni‑audience development and measurement, and coordinating with traders, activation teams and Advanced Analytics for campaign implementation and measurement. The VP is an expert in leveraging Horizon’s proprietary Connected Marketing Platform to enable data‑driven marketing, partnering directly with Business Solutions, Data Solutions, Insights, Marketing Sciences, Media Technology and Data resources to keep data at the forefront of everything we do. This role spans all Horizon NEXT accounts and reports directly to the SVP, Strategy and Technology, blu.

In addition to client work, this role will be expected to contribute to content and use cases for new business.

Main Duties And Responsibilities

40% Understanding Data Driven Marketing at Horizon

• Comprehensive understanding of how the blu. platform works and can be used, including all blu. data sources, data dictionaries, taxonomy, refresh cadence, and how and where data can be accessed (UI, Snowflake, APIs).
• Work with Media Technology and Data and Operations teams to oversee 1P data onboarding, pixel set‑up, and log‑level data passback.
• Produce net new use cases and custom analysis for existing clients and new business pitches.
• Help integrate clients’ martech stacks.

45% Insights & Planning

• Work with Data Solutions & Insights and Business Solutions to explore and define seed audiences for audience strategy against business objectives and product using blu. and/or client 1P data; outline overarching audience framework for each client and product.
• Assist in the direction of Marketing Scientists on queries needed for insight development and/or custom audiences (with oversight from SVP).
  • Define correct model.
  • Dictate individual model inputs.
  • Framework of business rules for query.
• Help review similarities and differences of attributes against audiences, uncover insights that lead to high‑value audiences through output investigation; prioritize audiences against KPIs.
• Aid in identifying use cases for usage of attitudinal data or custom survey work.
• Partner with Business Solutions, Activation, and Analytics teams to align audience framework to measurement framework.
• Consult on sizing seed audiences, look‑alikes and availability of audiences by partner in blu.; aid in budget planning.
• Ensure screen & partner allocation align properly with audience framework based on comms goals.
• Align with Business Solutions on how audience framework ties to messaging, landing page and owned experiences.
• Work with platform activation teams who recommend 2nd party and platform data needed based on client objectives.

15% Activation & Optimization

• Consult on final tactical media plan to ensure budgets, channels, partners, and tactics are aligned to the proper audience segments.
• Using 1P and pixel data, help define suppression and retargeting strategies.
• Point of escalation for issues relating to media partner distribution and platform matching.
• Collaborate directly with traders and activation teams on campaign implementation and troubleshooting as related to audience targeting.
• Aid in development, set‑up, and implementation of any custom in‑platform algorithms.
• Partner with Business Solutions, Activation, Marketing Science, and Analytics on reporting insights and custom analytics needed to answer business and media performance questions.

Who You Are

• Analytical, inquisitive, forward‑thinking.
• Collaborative.
• Confident with internal stakeholders and clients.

Preferred Skills & Experience

• BA/BS from an accredited school required.
• 9+ years’ experience with data and tech, including using DMPs/CDPs, Addressable TV.
• Understanding of programmatic.
• Proven experience in audience development.
• Hands‑on experience using multiple data sources for activating, including 1P data.
• Experience using AI and LLMs.

Salary Range

$195,000.00 - $250,000.00

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency‑based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits such as health insurance coverage, life and disability insurance, retirement savings plans, company‑paid holidays, unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.