VP, Business Analytics

Adelphi Group; United States; Presencial; USD 180 000 - 200 000; Tempo integral

Resumo da oferta

Omnicom's MediaHub WW seeks a senior data and analytics leader to drive client engagements, defining analytics roadmaps and measuring impact on marketing outcomes.

You will lead consumer segmentation, advise on audience strategy and advanced analytics, and translate complex data into actionable insights for senior clients.

The role demands strong leadership, executive communication and the ability to train colleagues for growth; in-office collaboration is required three days per week.

Qualificações

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging and able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, capable of project management.

Responsabilidades

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and advanced analytics.
• Share POVs on industry changes in data and analytics (future of measurement, clean rooms, attention measurement).
• Lead the development and execution of measurement plans and update them with new learnings.
• Distill complex concepts into actionable data stories for decision making.
• Identify growth opportunities at brand and portfolio level using new analytics technologies.
• Investigate impact of new data sources and technologies on future marketing.
• Provide ad hoc support to solve broad strategic marketing problems.
• Lead and mentor direct reports and define career growth paths.

Conhecimentos

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Client relationship management

Communication and presentation

Team leadership and coaching

Formação académica

University degree

Descrição da oferta de emprego

Agency:

MediaHub WW

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$180,000 - $200,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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