VP, Brand Strategy (DTC)

Avalere Health Group; Northern (KY); Hybrid; USD 170,000 - 215,000; Full time

Benefits offered by this job

401K with employer match

Life insurance

Disability coverage

Health insurance (medical, dental, and

Hybrid/remote work

Global mobility opportunities

Vacation & holidays

Employee assistance program

Parental leave & fertility policies

Professional development & training

Job summary

Avalere Health Group is seeking a VP, Brand Strategy to lead and transform brand work across healthcare clients. You will guide strategy, insight-driven campaigns, and cross-functional collaboration with account, creative, and scientific teams to deliver measurable brand results.

You will drive discovery and development of brand and product strategy, go-to-market plans, and strategic storytelling, shaping the future of our client engagements and campaigns.

Qualifications

• Bachelor's degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, etc.
• 10+ years' experience in a healthcare/pharmaceutical advertising agency environment.
• Experience with professional DTC or patient marketing.

Responsibilities

• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
• Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
• Partner with engagement strategy to translate brand value proposition to a desired experience
• Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
• Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
• Support SVP, Strategy in development and expansion of capability set

Skills

Brand strategy

Strategic leadership

Healthcare advertising

DTC marketing

Education

Bachelor's degree in Marketing/Advertising/Communications

Job description

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity.We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role

As VP, Brand Strategy, you are a strong leader who is adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns and applying those skills to inspire the trust of our clients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce and deliver strategic recommendations that lead to significant brand results.

What you'll do

• Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
• Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
• Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
• Partner with engagement strategy to translate brand value proposition to a desired experience
• Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
• Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
• Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
• Support SVP, Strategy in development and expansion of capability set

About you

• Bachelor's degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
• 10+ years' experience in a healthcare/pharmaceutical advertising agency environment
• Experience with professional DTC or patient marketing

$170,000 - $215,000 a year

What we can offer

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.