VP Brand Strategy and Innovation

OLLY; San Francisco (CA); Hybrid; USD 240,000 - 260,000; Full time

Job summary

A dynamic wellness brand in San Francisco is seeking a VP of Brand Strategy and Innovation. This role involves shaping long-term brand vision, driving innovation strategy, and leading a team of strategists. Ideal candidates will have 15–20 years in brand management within the CPG sector, especially in wellness products. A competitive salary, hybrid working model, and great benefits are offered.

Benefits

100% employer-paid medical coverage

4 weeks PTO + 12 Mental Health Days

Annual Bonus

401(k) with Employer Match

Hybrid Work Stipends

Qualifications

• 15–20 years of experience in brand management, strategy, and innovation.
• Proven track record in CPG industry, ideally in wellness or supplements.
• Ability to lead cross-functional teams and deliver against financial goals.

Responsibilities

• Define and drive a multi-year brand strategy.
• Lead a team of strategists and innovators.
• Own the end-to-end innovation strategy.

Skills

Building and growing brands

Leading high-performing teams

Understanding of CPG landscape

Analytical and financial acumen

Collaborative mindset

Passion for purpose-driven brands

Job description

THE ROLE

VP BRAND STRATEGY AND INNOVATION

As VP of Brand Strategy & Innovation, you will be a key member of the Brand Impact Group Leadership Team (BIG LT), responsible for shaping the long-term brand vision, driving innovation strategy, and leading a high- performing team of strategists and builders. You’ll be the architect of OLLY’s growth roadmap—balancing bold creativity with disciplined execution to expand our impact in the supplement category and beyond.

Responsibilities

• Define and drive a multi-year brand strategy that aligns with OLLY’s purpose and growth ambitions.
• Lead a team of strategists and innovators, fostering a culture of creativity, accountability, and inclusion.
• Partner with the BIG LT to set and deliver against OKRs, including revenue, profit, and brand equity goals.
• Own the end-to-end innovation strategy—from whitespace identification to commercialization—ensuring alignment with consumer needs, market trends, and sustainability goals.
• Champion a test-and-learn culture, leveraging insights, rapid prototyping, and agile development to accelerate time-to-market.
• Translate deep consumer understanding into actionable strategies that drive household penetration, repeat, and loyalty.
• Lead the development of a robust learning agenda, including MMM, brand health tracking, and cultural foresight.
• Collaborate with Sales Strategy, Product Development, Supply Chain, and Marketing to ensure seamless execution of brand and innovation plans.
• Partner with Sales to craft compelling category and brand stories that unlock distribution and drive retailer engagement.
• Inspire breakthrough creative and experiential activations that deepen emotional connection and brand.

THE CANDIDATE

You are a visionary brand leader with 15–20 years of experience in brand management, strategy, and innovation within the CPG industry, ideally with exposure to the supplements, wellness, or functional nutrition space. You’ve successfully led cross-functional teams, built and scaled innovation pipelines, and delivered against ambitious financial and brand-building goals.

You thrive in fast-paced, entrepreneurial environments, and bring a blend of strategic rigor, creative thinking, and operational excellence. You’re a self-starter who is energized by ambiguity, inspired by consumer insights, and driven to challenge the status quo. You know how to balance bold vision with disciplined execution—and you lead with empathy, clarity, and purpose.

CAPABILITIES + SKILLS REQUIRED

• A proven track record of building and growing brands through consumer-centric strategy and innovation.
• Experience leading high-performing teams and developing talent in dynamic, matrixed organizations.
• Deep understanding of the CPG landscape, with a pulse on emerging trends in wellness, health, and lifestyle.
• Strong analytical and financial acumen, with the ability to translate insights into action.
• A collaborative mindset and the ability to influence across functions and levels.
• Passion for purpose-driven brands and a belief in the power of design, storytelling, and science to drive impact.
• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*

At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

THE DETAILS

HOURS: Full time, exempt (salary)

MANAGER: CRO

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

The pay range for this position is $240 ,000 - 260,000 dependent on experience and location.

WHAT WE OFFER

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!

Create a Job Alert

Interested in building your career at OLLY? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Are you currently employed by Unilever? * Select...

Have you been previously employed by Unilever? * Select...

Are you a U.S citizen or authorized to work in the United States without sponsorship? * Select...

Why are you interested in this role at OLLY? *

What are the top 2–3 skills or experiences that make you a strong fit for this role? *

The pay range for this position is $240,000 - 260,000. What are your salary expectations? *

This is a hybrid role that requires in-office presence in our San Francisco headquarters. What is your current location, and are you open to relocation? *