VP, Brand Media Strategy

Canvas Construction; El Segundo (CA); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Vision coverage

Pet insurance

Commuter benefits

Disability insurance

Life insurance

401(k) matching

Do Good Day

Unlimited PTO

Job summary

Canvas Worldwide in El Segundo, CA, is seeking a VP, Brand Strategy to lead Genesis brand communications and modernize traditional strategy for today’s digital media ecosystem. This digitally native leader translates audience signals, identity data, and platform algorithms into clear strategic frameworks, guiding integrated go-to-market plans and strong brand growth with measurable business impact.

Working closely with Performance leads, this role aligns brand and performance with shared

Qualifications

• Demonstrated ability to lead integrated brand media strategy at national/global scale.
• Strong experience partnering with creative agencies to develop innovative, integrated ideas.
• Ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.

Responsibilities

• Lead integrated brand communications across multiple platforms grounded in audience signals and platform capabilities.
• Build strategic frameworks connecting consumer insight, cultural intelligence, and measurement into a unified demand-creation system.
• Define and be accountable for brand and signal-based KPIs with analytics and performance teams.
• Drive cross-disciplinary collaboration to deliver integrated, consumer-first plans.
• Align brand and performance strategies with shared audience frameworks and optimization roadmaps.

Skills

Brand strategy leadership

Leadership

Digital media

Audience signals

Analytics

Communication

Cross-functional leadership

Strategic storytelling

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

THE ROLE

TheVP, BrandStrategy,leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today’s digital media ecosystem.Thisrole elevates brand planning into aplatform-led, signaldrivendiscipline built for a digitalfirstworld.

This role requires a digitally native strategist who understands how audience systems, identity signals, and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy.

The roledrives the development of integrated media strategiesrooted inconsumer insight, cultural context, and digital audience signalsto expand audiences, strengthen brandperception, and create sustained demand for the Genesis brand. Brand strategy ismeasurementmindedby design, grounded in clear signals, learning agendas, and demonstrable business impact.

Partnering closely with theVP, Performance,this leader ensures brand building and demand captureoperateas aunified system. Brand strategy fuels audience growth and consideration, while performance teams convert demand using shared audience frameworks, signal architecture, and optimization roadmaps

KEY RESPONSIBILITIES

Brand Media Strategy Leadership

• Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness.
• Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demandcreation system.
• Ensure brand strategy incorporatesplatformsignals and data fromacrossthe modern marketing infrastructure.
• Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligningstakeholders and guiding integrated execution
• Define, evolve, and be accountable for brand andsignalbasedKPIs in partnership with analytics and performance teams.

Integration & Innovation

• Drivecross disciplinarycollaboration across media, creative, strategy, and client teams to deliver integrated,consumer firstplans.
• Partner with creative agencies to shape innovative, culturally relevant,measurement readyideas that elevate the Genesis brand.
• Champion progressive planning approaches, continuous experimentation, platforminnovationand evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, andoptimizationroadmaps.
• Ensure brand strategy is built around how modern platformsoperate, including identity,targetingand measurement frameworks.

Client Leadership & Industry Engagement

• Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact.
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.

People Leadership

• Lead and develop ahigh performingstrategy team, fostering curiosity, collaboration, and analytical rigor.
• Set a high standard for integration, innovation, anddata informeddecision-making.

QUALIFICATIONS

• Proven ability to lead integrated brand media strategyata national or global scale.
• Strong experience partnering with creative agencies to develop innovative, integrated ideas.
• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
• Deep understanding of the modern digital media ecosystem and how identityand audience systems drive brand growth.
• Excellent written and verbal communication skills.
• Strong leadership, organizational, andrelationship buildingcapabilities.
• Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes.
• Fluency in digital platforms, audience targeting frameworks, andsignal drivenmarketing.

EXPERIENCE & EDUCATION

• 10+ years in media or integrated strategy focused onplatform ledplanning, audience intelligence, andanalytics drivenbrand growth, not legacy brand strategy approaches
• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluencyrequired.
• 5+yearsmanaging and developing teams.

TRAVEL

• Occasional travel for offsite meetings and client engagements (approximately 10–25%).

$175,000 - $200,000 a year

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring