Supervisor, Brand Strategy (Genesis 2026)

Canvasww; El Segundo (CA); Hybrid; USD 110,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Pet insurance

401(k) matching

Unlimited PTO

Do Good Day

Job summary

Canvas Worldwide in El Segundo is seeking a Supervisor to lead strategic content and insights for media recommendations, working with clients and internal teams.

You will develop integrated media plans across TV, CTV, digital, social, and OOH, manage budgets, present to stakeholders, and mentor junior staff.

This hybrid role requires 3 days in-office weekly, with a collaborative culture and strong growth focus.

Qualifications

• 4–6 years of experience in Media Strategy or Planning.
• 1+ years mentoring and developing staff.
• Strong proficiency with Microsoft Office.
• Experience with media budget stewardship and billing.
• Experience planning media across TV, CTV, Social and Programmatic.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and deadlines.
• Bachelor’s degree preferred.

Responsibilities

• Develop integrated media strategies and plans across Linear TV, CTV/Streaming, Digital, Social, OOH, and other channels.
• Contribute to cross-channel budget strategy and allocation across channels and moments.
• Support client-facing strategic communication with clients and senior stakeholders.
• Identify cultural and marketplace opportunities to strengthen brand reach.
• Turn data into actionable strategy by analyzing audience, competitive, and brand data.
• Drive innovation in media plans and identify new platforms and partnerships.
• Know the client’s brand and product details.

Skills

Media Strategy

Mentoring staff

Budget stewardship

Client-facing communication

Project management

Microsoft Office

Multichannel planning

Stakeholder management

Education

Bachelor’s degree preferred

Tools

NMI

MRI

Comscore

EDO

VideoAmp

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…)

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role

Reporting to the Associate Director, Brand Media Strategy, the Supervisor will take the lead on developing strategic content and identifying insights that inform the overall media recommendation. This is a client-facing role working with both the clients as well as internal teams and external agency partners

Responsibilities

• Develop integrated media strategies and plans – translating brand and media objectives into holistic media strategies across Linear TV, CTV/Streaming, Digital, Social, OOH, and other emerging channels
• Contribute to cross-channel budget strategy and allocation – recommending how investment should be distributed across channels, audiences, partners and key moments based on strategic priorities and business objectives
• Support and contribute to client-facing strategic communication – present media strategies, recommendations, performance insights and investment rationale to clients and senior stakeholders
• Identify cultural and marketplace opportunities – evaluate major sports, entertainment, cultural and tentpole moments to identify opportunities that strengthen brand relevance and reach priority audiences
• Turn data into actionable strategy – analyze audience, competitive, marketplace, brand and campaign data to uncover insights and translate them into clear recommendations
• Drive innovation and experimentation in media plans – identify new platforms, partnerships, targeting approaches, sponsorships, measurement solutions and emerging media opportunities for testing and potential scale
• Have an intimate knowledge of the client’s brand and product details

Integration

• Partner with media investment, analytics and creative teams – collaborate closely with multiple teams to translate overarching strategy into executable and measurable media plans while maintaining alignment with broader brand strategy
• Manage workflow and ensure process procedures are followed and manage expectations accordingly
• Oversee campaign measurement and optimization strategy – establish KPIs and measurement frameworks to evaluate campaign performance to determine what’s working, identify opportunities and inform future investment decisions

Manage & Mentor

• Manage and develop junior strategy team members – providing strategic direction, reviewing deliverables, delegating workstreams all while coaching them and ensuring high-quality, client-ready output
• Represent Canvas Worldwide professionally with clients and industry
• Able to direct team and foster an environment for growth and learning while developing a positive culture
• Ensure that deadlines are met, including managing expectations internally
• Deliver accurate monthly budgets

Requirements

• 4-6 years of experience in Media Strategy or Planning
• 1+ years mentoring and developing staff
• High level proficiency and knowledge of Microsoft Office products
• Knowledge of common planning and measurement tools (NMI, MRI, Comscore, EDO, VideoAmp)
• Proven ability to drive projects from start to finish
• Excellent written and verbal communication skills
• Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports and managers
• Excellent time management skills and ability to follow through
• Extremely detail-oriented and precise
• Proven ability to maintain strong internal, external, and client relationships
• Be proactive - show interest in constantly learning and growing
• Experience with media budget stewardship and billing
• Experience planning media across TV, CTV, Social and Programmatic
• Experience developing Video Upfront strategy and execution preferred
• Tier 1 National auto experience preferred
• Bachelor’s degree preferred

OPTIONAL: Travel Requirements:

• Occasionally attend offsite meetings (in orange county) with travel throughout the assigned area. Travel 10-25% of the time.

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring