VP, Brand & Communications — Luxury Jewelry Launch

Brobston Group LLC; New York (NY); On-site; USD 250,000 - 450,000; Full time

Job summary

Brobston Group LLC is seeking a Vice President, Marketing & Communications to lead the U.S. launch of a new modern luxury fine jewelry brand headquartered in New York.

This senior role partners with the founders to define brand identity, shape market positioning, and build awareness in an appointment-led retail model. The ideal candidate has a proven track record launching luxury brands, directing brand storytelling, press, events, and performance marketing to drive qualified showroom

Qualifications

• 15-20 years of marketing and communications experience in luxury or fine jewelry.
• Proven track record of building brand identity from early stage.
• Experience in modern luxury and brand equity development.
• Strong command of brand marketing, communications, PR, and performance marketing.
• Fluency in paid digital channels and acquisition metrics.
• Experience hiring and leading small teams in scaling environments.
• Executive presence and collaboration with founders across geographies.

Responsibilities

• Own the brand vision in the U.S., including identity, story, positioning, and market narrative.
• Develop and lead communications and PR strategy for launch and ongoing brand building.
• Create events and partnerships strategy across North America.
• Lead celebrity, influencer, and talent strategy.
• Direct performance marketing across paid search, paid social, and digital acquisition.
• Drive retail and appointment marketing for the New York showroom.
• Lead agency selection and management across brand and media.
• Build the U.S. marketing function from the ground up.
• Establish clear success metrics for awareness and appointments.
• Manage marketing budget to support growth in the region.

Job description

Brobston Group LLC is seeking a Vice President, Marketing & Communications to lead the U.S. launch of a new modern luxury fine jewelry brand headquartered in New York.

This senior role partners with the founders to define brand identity, shape market positioning, and build awareness in an appointment-led retail model. The ideal candidate has a proven track record launching luxury brands, directing brand storytelling, press, events, and performance marketing to drive qualified showroom