VP, Branch Events Strategy & Engagement

JPMorgan Chase; Wilmington (DE); On-site; USD 124,000 - 185,000; Full time

Job summary

JPMorgan Chase in the United States is seeking a Vice President to lead the One Chase Branch Event Strategy Manager role within Consumer Banking. You will guide the strategy, development and execution of the Branch-Hosted Client Events Program to deepen client relationships and engage priority prospects.

The role translates business priorities into an event portfolio, coordinating with partners firmwide and delivering a differentiated client experience with measurable outcomes.

Qualifications

• Significant experience in strategy, integrated communications, experiential marketing, client engagement, event programming or a related field.
• Demonstrated ability to translate broad business objectives into executable plans and deliver complex, high-visibility initiatives.
• Strong executive presence and influence, with a record of building alignment and securing support across senior, cross-functional stakeholders.
• Excellent judgment, writing, presentation and facilitation skills, with the ability to simplify complex topics for varied audiences.
• Highly organized and comfortable managing multiple workstreams, deadlines, budgets and dependencies in a fast-paced environment.
• Data-oriented approach to defining success, evaluating outcomes and continuously improving the client experience.

Responsibilities

• Set the strategy: Establish the program vision, annual roadmap, priority audiences, event themes and success measures in alignment with Consumer Banking and firmwide objectives.
• Build the event portfolio: Develop and manage a calendar of at least six annual programs, balancing national consistency with local relevance and timely topics.
• Lead end-to-end execution: Partner with CCB events team to develop event concepts, agendas, speakers, formats, venues, livestream or hybrid delivery, communications, guest experience, budgets, risk reviews and post-event follow-up.
• Build a scalable invitation system: Work with technology, Consumer Banking and CCB events team to build a scalable invitation platform used by branches to invite clients and prospects.
• Secure partner support: Build relationships with senior leaders and partners across the branch network, communications, marketing, events, legal, compliance, controls, wealth management and business banking.
• Engage markets and branches: Create a scalable operating model, toolkits and planning cadence for local teams to identify audiences, host effectively and convert events into client conversations.
• Develop content and talent: Identify speakers and moderators, shape programming and prepare leaders with briefs and talking points.
• Drive governance and accountability: Establish clear decision rights, milestones, issue escalation and reporting across multiple events.
• Measure and improve performance: Track registrations, attendance, audience mix, satisfaction and follow-up activity to demonstrate impact.

Skills

Strategy

Communications

Event Planning

Stakeholder Management

Marketing

Data-driven

Job description

JPMorgan Chase in the United States is seeking a Vice President to lead the One Chase Branch Event Strategy Manager role within Consumer Banking. You will guide the strategy, development and execution of the Branch-Hosted Client Events Program to deepen client relationships and engage priority prospects.

The role translates business priorities into an event portfolio, coordinating with partners firmwide and delivering a differentiated client experience with measurable outcomes.