VP, Base & Private Label Sales Leadership — Remote

Bonduelle; Philadelphia (Philadelphia County); Remote; USD 180,000 - 240,000; Full time

Job summary

Bonduelle Americas is seeking a senior sales leader to head the base business and private label portfolios, reporting to the Chief Sales Officer. This remote, field-facing role requires frequent travel to customers and Bonduelle’s Philadelphia headquarters.

You will guide JBPs, pricing actions, and trade investments while growing a high-performing team across national and regional accounts and private label management.

Qualifications

• Bachelor’s degree in business, Marketing, or related field; MBA a plus.
• 10+ years of progressive CPG sales experience, including direct national account management with major grocery retailers; fresh/perishable or produce category experience strongly preferred.
• Private label experience required, including RFP/business case development, contract negotiation, and cross-functional program management.
• 5+ years of people management experience, with a track record of building and developing high-performing sales teams.
• Deep understanding of the grocery retail landscape, including experience with hard discount (Aldi), cooperative (Wakefern), and regional grocery models.
• Strong financial and analytical acumen, with experience owning P&L-level account and program economics.
• Excellent negotiation and executive presence, with the ability to represent Bonduelle credibly at the senior buyer and retailer leadership level.
• Ability to travel frequently to support customer meetings, private label program milestones, and periodic time at Bonduelle’s Philadelphia headquarters.

Responsibilities

• Lead and develop a team of three National Account Directors and two Regional Account Managers, setting clear account strategy, targets, and accountability.
• Own the executive-level relationship with key national and regional retail customers, serving as Bonduelle’s senior sales point of contact alongside the account teams.
• Set annual volume, distribution, and profitability targets for the base business portfolio and hold the team accountable to performance against plan.
• Guide the development and negotiation of annual joint business plans (JBPs), pricing actions, and trade investment strategies across the account base.
• Ensure DSMP compliance, secondary display execution, and promotional programming are consistently delivered across national and regional accounts.
• Identify and pursue incremental distribution, new item placement, and category expansion opportunities within the existing account base.
• Partner with the Director of Sales Operations and Customer Sales Planning team to ensure accounts are set up accurately and forecasts reflect current account activity.
• Lead and develop a team of two Private Label Managers responsible for the end-to-end management of Bonduelle’s private label business.
• Oversee the development of RFP responses and business cases, ensuring competitive, profitable proposals that reflect accurate costing, capacity, and margin requirements.
• Lead private label contract and pricing negotiations, balancing volume and relationship value against margin and capacity constraints.
• Partner with Product Development/R&D on innovation and formulation for private label and co-manufactured products, ensuring customer specifications and cost targets are met.
• Oversee artwork and packaging development and approval for private label items, ensuring accuracy, regulatory compliance, and on-time execution against customer timelines.
• Own private label product lifecycle management, including item setup, specification maintenance, and coordination of product samples to customers.
• Partner with Supply Chain and Operations to ensure private label capacity planning, cost inputs, and service levels support the business case underlying each program.

Skills

Team leadership

National accounts

Private label

Contract negotiation

P&L management

Strategic planning

Travel willingness

Education

Bachelor's degree in business

MBA

Job description

Bonduelle Americas is seeking a senior sales leader to head the base business and private label portfolios, reporting to the Chief Sales Officer. This remote, field-facing role requires frequent travel to customers and Bonduelle’s Philadelphia headquarters.

You will guide JBPs, pricing actions, and trade investments while growing a high-performing team across national and regional accounts and private label management.