VP, Addressable Performance & Investment

Omnicom Media; New York (NY); On-site; USD 180,000 - 190,000; Full time

Job summary

Omnicom Media in New York is seeking a senior leader to oversee a team of search and social media practitioners, driving performance across activation strategies and ROI for addressable media investments.

You will monitor KPIs, optimize campaigns, and partner with client teams to identify growth opportunities, delivering data-driven, integrated activation campaigns with strong client management and P&L oversight.

Qualifications

• 10+ years in digital marketing with 5+ years in performance media or search/social advertising.
• Proven track record leading high-performing teams.
• Deep expertise in search and social advertising platforms (Google, Meta, TikTok, etc.).
• Strong analytical and strategic thinking capabilities.
• Exceptional communication and client management skills.
• P&L management experience.

Responsibilities

• Team Leadership: Oversee and mentor a team of search and social media practitioners, fostering innovation and accountability.
• Activation Strategy: Develop and execute performance activation strategies to maximize ROI for addressable media investments across search, social, and digital channels.
• Performance Management: Monitor KPIs, optimize campaign performance, and ensure clients receive measurable results and transparency.
• Client Solutions: Partner with client teams to identify growth opportunities and deliver data-driven, integrated activation campaigns.
• Budget Oversight: Manage addressable investment allocation, ensuring efficient spend and strategic resource deployment.
• Industry Leadership: Stay current with platform updates, emerging technologies, and best practices; position Omnicom as a thought leader in performance activation.

Skills

Team leadership

Performance media

Digital marketing

Search advertising

Social advertising

Analytics

Client management

P&L management

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Omnicom Media in New York is seeking a senior leader to oversee a team of search and social media practitioners, driving performance across activation strategies and ROI for addressable media investments.

You will monitor KPIs, optimize campaigns, and partner with client teams to identify growth opportunities, delivering data-driven, integrated activation campaigns with strong client management and P&L oversight.