VP, Ad Sales

NAB Leadership Foundation; United States; On-site; USD 230,000 - 300,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Teladoc access

Paid time off

Paid holidays

Job summary

TEGNA is seeking an accomplished sales leader to serve as Vice President, Ad Sales, guiding local advertising sales strategy and performance across our markets.

The VP will drive revenue growth, lead and develop local sales leaders, set priorities, and ensure teams execute effective, multi-platform advertising solutions for clients. This role reports to the SVP, Ad Sales and requires a proven track record, strong analytical skills, and willingness to travel.

Qualifications

• Bachelor's degree in business, marketing, advertising or related field required.
• Proven track record of achieving revenue growth and leading sales organizations across multiple markets.
• Demonstrated ability to lead, coach and develop senior sales leaders and high-performing teams.
• Strong understanding of multi-platform advertising sales (linear, streaming and digital).

Responsibilities

• Provides leadership and direction to local sales leaders across TEGNA, with accountability for advertising revenue and sales performance.
• Leads, coaches and develops local sales leaders, setting clear expectations and driving accountability for revenue and performance goals.
• Develops and executes sales strategies that drive revenue growth across TEGNA's markets and platforms.
• Partners with local sales leaders to strengthen new business development, grow existing advertiser relationships and identify new revenue opportunities.
• Drives a solutions-based sales approach that helps teams deliver effective, multi-platform advertising strategies for clients.
• Establishes clear performance expectations and uses data, forecasting and market insights to evaluate results and identify opportunities.
• Partners with Digital Sales, marketing, finance, revenue operations and other functions to align strategy and execution.
• Identifies and shares best practices across markets to improve sales effectiveness and performance.
• Builds strong sales leadership pipelines and succession plans across the organization.
• Monitors advertising trends, competitive activity and changing customer needs to identify opportunities for growth.
• Leads the monthly sales performance reporting process, ensuring accurate and timely forecasts, clear analysis of results against goals, and accountability for addressing performance gaps and executing corrective action plans.

Skills

Leadership

Communication

Strategic thinking

Data-driven

Travel readiness

Education

Bachelor's degree in business, marketing, advertising or related field

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA is seeking an accomplished sales leader to serve as Vice President, Ad Sales, leading local advertising sales strategy and performance across our markets.

The Vice President, Ad Sales is accountable for driving revenue growth and sales performance across our markets. This leader will lead and develop local sales leaders, establish clear priorities and ensure teams are executing strategies that deliver results for our advertising customers and TEGNA.

The successful candidate will have a proven track record of leading sales organizations, developing high-performing leaders, achieving revenue goals and driving consistent execution across multiple markets.

The position reports to the SVP, Ad Sales.

Responsibilities:

• Provides leadership and direction to local sales leaders across TEGNA, with accountability for advertising revenue and sales performance.
• Leads, coaches and develops local sales leaders, setting clear expectations and driving accountability for revenue and performance goals.
• Develops and executes sales strategies that drive revenue growth across TEGNA's markets and platforms.
• Partners with local sales leaders to strengthen new business development, grow existing advertiser relationships and identify new revenue opportunities.
• Drives a solutions-based sales approach that helps teams deliver effective, multi-platform advertising strategies for clients.
• Establishes clear performance expectations and uses data, forecasting and market insights to evaluate results and identify opportunities.
• Partners with Digital Sales, marketing, finance, revenue operations and other functions to align strategy and execution.
• Identifies and shares best practices across markets to improve sales effectiveness and performance.
• Builds strong sales leadership pipelines and succession plans across the organization.
• Monitors advertising trends, competitive activity and changing customer needs to identify opportunities for growth.
• Leads the monthly sales performance reporting process, ensuring accurate and timely forecasts, clear analysis of results against goals, and accountability for addressing performance gaps and executing corrective action plans.

Requirements:

• Bachelor's degree in business, marketing, advertising or related field and 10+years of advertising sales and sales leadership experience.
• Proven track record of achieving revenue growth and leading sales organizations across multiple markets.
• Demonstrated ability to lead, coach and develop senior sales leaders and high-performing teams.
• Strong understanding of multi-platform advertising sales, including linear television, streaming and digital.
• Strong financial and business acumen with experience managing revenue goals, forecasting and performance.
• Demonstrated success developing and executing sales strategies across a complex, decentralized organization.
• Strong understanding of new business development and client retention strategies.
• Strong analytical skills and data-driven decision-making capability.
• Proven ability to lead change and drive consistent execution across multiple markets.
• Effective communicator and collaborative leader who can influence across all levels of an organization.
• Ability to travel based on business needs.

Pay Range

$230,000-$300,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

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