Volunteer: INSTAGRAM LEAD

Gender Freedom Society; Des Moines (IA); Remote; USD 35,000 - 55,000; Part time

Job summary

An innovative nonprofit organization dedicated to supporting the transgender community is seeking a passionate Instagram Lead. This role involves managing the organization's Instagram presence, creating engaging content, and collaborating with a dynamic team to enhance outreach efforts. As a volunteer-run initiative, your contributions will help educate and empower the transgender community while promoting gender diversity. If you have a strong understanding of social media best practices and are eager to make a positive impact, this opportunity is perfect for you.

Qualifications

• 2+ years managing Instagram accounts with a focus on engagement.
• Strong understanding of social media metrics and advertising.

Responsibilities

• Develop strategies to boost engagement on Instagram.
• Create and schedule posts, analyze performance metrics.

Skills

Instagram Management

Social Media Best Practices

Communication Skills

Project Management

Tools

Instagram Insights

Job description

Join to apply for the Volunteer: INSTAGRAM LEAD role at Gender Freedom Society.

Gender Freedom Society is a 100% volunteer-run, 501(c)(3) nonprofit based virtually in the United States. We are dedicated to educating and supporting the transgender community while striving to normalize transgender existence within broader society. Through educational platforms, outreach efforts, and moderated social media, we cultivate a culture where transgender rights are respected, and gender diversity is celebrated as vital to human identity. Our global team of volunteers works daily to make this world a better place for the Trans/GNC community.

Note: Candidates for this position must be residents of North America.

Role Overview

The Instagram Lead is responsible for managing the organization's presence on Instagram, focusing on creating and executing strategies to increase engagement and reach. This role involves working closely with the Marketing and Communications team to develop content and advertising campaigns, creating and scheduling posts, moderating comments and messages, and analyzing performance metrics. The ideal candidate will have experience managing Instagram accounts and a strong understanding of social media best practices.

Key Responsibilities

1. Develop and implement strategies to increase engagement and reach on Instagram.
2. Create and schedule posts, including text, images, and videos.
3. Collaborate with the Marketing and Communications team on content and advertising campaigns.
4. Moderate comments and messages, respond to inquiries, and provide customer service.
5. Analyze performance metrics (reach, engagement, conversion rates) to optimize strategies.
6. Attend meetings, events, and functions as needed to represent the organization and promote Instagram goals.

Qualifications

1. At least 2 years of experience managing Instagram accounts.
2. Strong understanding of social media best practices and metrics.
3. Experience with Instagram advertising platform and Insights.
4. Excellent written and verbal communication skills.
5. Strong organizational and project management skills.
6. Ability to work collaboratively within a team environment.