Visual Strategist Lead

United Services Automobile Association; Tennessee; Remote; USD 114,000 - 206,000; Full time

Job summary

A leading financial services provider is seeking a Visual Strategist Lead to join their Corporate Affairs team. This role is crucial in shaping visual strategies and enhancing communication alignment with organizational goals. The successful candidate will leverage creative leadership to deliver compelling visual content that drives engagement and decision-making. Applicants should possess extensive experience in visual strategy, a strong grasp of visual storytelling, and collaboration skills while working in a cross-functional environment.

Benefits

Comprehensive medical, dental, and vision plans

401(k), pension plan

Paid time off with holidays

Various wellness programs

Qualifications

• 8+ years of experience in visual communication.
• Experience leading high-impact visual campaigns.
• Ability to transform complex data into compelling visuals.

Responsibilities

• Lead design and execution of visual strategy.
• Collaborate with leadership to embed visual strategies.
• Monitor and evaluate visual content performance.

Skills

Visual storytelling

Creative strategy

Collaboration

Communication

Education

Bachelor’s degree in business, graphic design, visual arts, or related field

Master's degree in relevant field

Tools

PowerPoint

Photoshop

After Effects

Job description

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We’re building something new—and we’re looking for bold, creative, and strategic talent to help shape it.

USAA’s Corporate Affairs team is growing as part of an exciting transformation to strengthen how we engage with our members and each other in service of our mission.

Whether you’re a strategic business partner or a creative storyteller, join us to forge smarter connections, deeper partnerships, and stronger outcomes.

Together, we’re enhancing how we serve the military community and their families—making every interaction more meaningful.

As a dedicated Visual Strategist Lead, you will be responsible for leading large-scale visual strategy projects, driving cross-functional collaboration to ensure alignment between communication and strategic objectives. This role translates complex ideas into clear, actionable visuals that improve decision-making, enhance strategic alignment, and deliver measurable impact for internal and external stakeholders.

This position can work remotely in the continental U.S. with occasional business travel.

What you'll do:

• Leads the design and execution of complex visual frameworks for strategic initiatives, such as strategy maps, and decision governance frameworks, ensuring alignment with organizational goals and mission.
• Provides thought leadership on visual storytelling and communication best practices, ensuring visual outputs are compelling and drive strategic alignment and decision-making.
• Collaborates with senior leadership and strategy teams to embed visual strategy into decision-making processes, integrating visual tools and frameworks into key business activities.
• Innovates methodologies by developing and implementing new processes to scale visual storytelling across the organization, enhancing efficiency and impact.
• Drives cross-functional collaboration by facilitating teamwork between Corporate Affairs, Marketing, and other stakeholders to ensure unified messaging and strategic alignment.
• Develops and maintains a library of reusable visual tools and templates that can be scaled across the organization, reducing the time and effort required to produce high-quality visual content.
• Monitors and evaluates the performance of visual content and tools, using analytics to inform and refine future strategies and deliverables.
• Stays updated on industry trends and technologies in visual communication, ensuring the team’s skills and knowledge remain current.
• Mentors junior visual strategists by providing guidance, feedback, and professional development opportunities to foster a high-performing team.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree in business, graphic design, visual arts, marketing, communications, or a related field; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in creative strategy or visual communication.
• Demonstrated track record leading and executing high-impact visual campaigns for large brands.
• Proven ability to transform complex data, strategies, and insights into clear, actionable, and visually compelling tools.
• Experience working in a cross-functional collaborative environment, ideally within a Fortune 500 company or agency.
• Demonstrated experience in developing and delivering high-profile presentations for large audiences, including executive leadership.
• Expert proficiency in media technology such as PowerPoint, Photoshop, After Effects, and designing for various output media.
• Proven ability to seamlessly integrate editorial content with graphic and interactive media.
• Advanced understanding of the financial services industry.
• Deep expertise in marketing/advertising, user experience, and interactive design principles.

What sets you apart:

• Experience working directly with C-suite executives on visual strategy and communication initiatives.
• Master's degree in a relevant field (e.g., Design Strategy, Visual Communication, Business Administration with a design focus) and/or certifications in design thinking, data visualization, or related areas.
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $114,080 - $205,340.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.