Visual Merchandising Manager

Brooklinen; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Job summary

Brooklinen is seeking a data-driven Visual Merchandising Manager to lead the crafting of immersive in-store experiences in Brooklyn, NY. This role combines creative direction with performance metrics to enhance customer engagement and brand integrity, making it ideal for those passionate about retail and organizational growth.

Benefits

Health Benefits

Fertility Support

401K Plan with Company Match

Commuter Benefits

Product Discounts

Wellness Support

Paid Parental Leave

Flexible Work Schedule

Vacation Days

Sabbatical After Five Years

Qualifications

• 3+ years of retail visual merchandising experience required, home goods preferred.
• Proven ability to lead teams and work independently.

Responsibilities

• Develop and execute visual merchandising strategies based on sales data.
• Translate brand campaigns into in-store experiences using compelling visuals.
• Lead store teams to optimize merchandising strategies for performance.

Skills

Visual Merchandising

Data Analysis

Customer Insights

Job description

We’re looking for a data-driven Visual Merchandising Manager to join our team in Brooklyn, NY. Reporting to the Senior Manager of Retail, you’ll lead the strategy and execution of visual merchandising across Brooklinen’s retail stores, using customer insights and performance metrics to shape impactful in-store experiences. In this highly collaborative role, you’ll partner cross-functionally to evolve our creative direction and merchandising strategies, support store assortment and allocation, and ensure our visual standards drive both brand integrity and business growth.

If you're passionate about translating data into design and maintaining a best-in-class store experience, we’d love to hear from you.

This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

What you’ll do

• Develop and execute monthly visual merchandising directives leveraging the mock store environment that guide store teams in creating cohesive, branded experiences, using sales data and customer insights to inform layouts, product assortment, and fixture placement
• Translate brand campaigns, seasonal strategies, product launches, and promotions into immersive in-store experiences through compelling visual storytelling, signage, and creative elements grounded in historical and real-time data
• Continuously elevate visual merchandising standards by leveraging strategies like product layering, lifestyling, and localization; monitor performance metrics to optimize presentations for conversion and engagement
• Own the end-to-end visual merchandising process by partnering with cross-functional teams to align in-store presentation with assortment strategy, sell-through, and regional demand trends
• Lead and coach store teams to foster alignment across Retail Operations, Merchandising, and stores, using visual KPIs and performance data to drive ownership and business results at the store level
• Oversee in-store signage and messaging to ensure pricing, promotions, and educational content are clearly communicated; use store insights and customer feedback to evolve signage in partnership with vendors
• Spend a portion of your time in local stores,to better understand how our productperforms in real retail environments and how customers interact with displays. Perform competitor patterning to identify opportunities for improved presentation
• Contribute to future store design strategies and new store openings by advising on fixture development, layout optimization, and in-store execution, ensuring visual alignment from concept through launch

We're looking for someone who brings

• 3+ years of retail visual merchandising experience; home goods and / or luxury retail experience preferred
• The ability to be a self-starter, work independently, and guide teams in-person and remotely
• The flexibility to travel and open stores in multiple locations and cities

At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the salary range is between $85K to $100K.

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
• Fertility Support: We provide financial support for every fertility and family-building journey.
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
• We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
• Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting—come in as often as you like!
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
• Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.

Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.

Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide—to support work-life balance.

But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.

About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.

Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more.

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

• Initial Interview:
  • Recruiter
• First Round:
  • Senior Manager, People Operations
  • Merchant
• Final Round:
  • Senior Manager, Retail Operations & Communications

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Our office is based in Dumbo, Brooklyn. We have a hybrid schedule of two days in the office and three days working from home. Our core office days are between Tuesday and Thursday, with Tuesday being mandatory company-wide. Please share if this works for you. *

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