Visual Identity Manager

Jobgether; United States; Remote; USD 85,000 - 95,000; Full time

Benefits offered by this job

Remote Canada-based position

Bonuses possible

Career growth opportunities

Collaborative team culture

Job summary

Jobgether seeks a senior Brand Design Leader to own and maintain the visual identity across brands, ensuring consistency with guidelines and high-quality output. You will define creative direction for packaging, websites, logos, infographics, emails, landing pages, advertisements, and social content.

You will lead and mentor the design team, collaborate with stakeholders, and optimize workflows to deliver impactful campaigns on schedule while upholding brand standards.

Qualifications

• Bachelor's degree in Design, Visual Arts, or a related field.
• Experience leading brand design in agencies or in-house environments.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and a strong portfolio.
• Excellent typography, composition, layout, and visual storytelling.
• Strong communication and stakeholder management skills.

Responsibilities

• Own and maintain the visual identity across brands and ensure consistency with brand guidelines.
• Define creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, ads, in-store materials, social media, editorial layouts, photography, typography, and copywriting.
• Manage design projects from concept through delivery, ensuring high quality, deadline alignment, and brand fidelity.
• Lead a design team, mentor designers, recruit talent, and prioritize workloads.
• Collaborate with cross-functional teams to develop compelling visual campaigns that meet business objectives.
• Identify opportunities to improve workflows, reduce costs, and accelerate asset production.
• Source external vendors when needed and stay updated on industry trends.

Job description

Accountabilities:

• Own and maintain the visual identity of assigned brands, ensuring consistency across all creative materials, brand guidelines, documentation, and design assets.
• Define creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale materials, social media, digital content, editorial layouts, photography, typography, copywriting, and artistic styling.
• Manage design projects from concept through delivery, reviewing creative output to ensure high standards, alignment with brand guidelines, and adherence to deadlines.
• Establish and uphold design principles across marketing and promotional materials, including brochures, flyers, sell sheets, banners, and other branded communications.
• Collaborate with brand and creative teams to develop compelling visual campaigns and ensure alignment with established brand identities and objectives.
• Lead, mentor, motivate, and recruit graphic designers, building a strong creative team while allocating resources and prioritizing workloads effectively.
• Conduct quality assurance reviews, provide constructive feedback, and establish benchmarks for creative excellence across all assigned projects.
• Identify, source, and collaborate with external vendors to support design production and project delivery when needed.
• Monitor industry developments, production techniques, and graphic design trends to identify opportunities for creative improvement and innovation.
• Optimize design workflows to reduce costs, minimize rework, improve efficiency, and accelerate asset production.
• Translate creative concepts into effective visual solutions that meet business objectives while managing project priorities, schedules, and delivery timelines.

Requirements:

• Bachelor's degree in Design, Visual Arts, or a related field.
• At least 5 years of graphic design experience, including 2 or more years in a senior or leadership role, with demonstrated success in developing and delivering brand identities and visual systems. Agency or in-house experience is preferred.
• Expert proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Strong knowledge of graphic design, digital content, social media, and experiential marketing activations.
• A portfolio showcasing end-to-end brand identity projects and the strategic rationale behind creative decisions.
• Excellent typography, composition, layout, and visual storytelling skills.
• Proven ability to establish creative direction, make independent design decisions, and work effectively with minimal supervision.
• Strong verbal and visual communication skills, including the ability to present, explain, and justify design decisions to senior stakeholders.
• Excellent interpersonal skills and a collaborative approach to building relationships with cross-functional teams.
• Confidence, resilience, and openness to constructive feedback, with the ability to refine creative work based on input from stakeholders.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple projects and competing priorities.
• A proactive, self-motivated mindset, with the ability to anticipate business needs, identify opportunities, and translate brand vision into effective creative solutions.
• A commitment to high standards, creativity, integrity, and positive team collaboration.
• Experience in print design, editorial layout, or motion design is considered an asset.

Benefits:

• Competitive salary: Annual compensation ranging from $85,000 to $95,000, depending on experience, qualifications, location, market conditions, internal equity, and business needs.
• Potential additional compensation: Eligibility for bonuses, incentive compensation, or other variable pay, subject to applicable plans.
• Remote work opportunity: A Canada-based remote position offering flexibility in how you organize your work.
• Creative leadership: The opportunity to shape brand identities, establish creative standards, and influence the direction of high-impact design initiatives.
• Professional growth: Opportunities to develop leadership capabilities, mentor creative professionals, and expand expertise across multiple design disciplines.
• Collaborative environment: Work closely with cross-functional brand and creative teams to deliver meaningful, high-quality creative projects.
• Inclusive workplace: A commitment to diversity, inclusion, and equal opportunity, with reasonable accommodations available to candidates with disabilities throughout the recruitment process.