Visual Designer, Web

Jobtailor; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Vercel in San Francisco seeks a senior designer to define the visual language for its surfaces and guide brand work across digital and physical environments. You will craft moments that resonate, from hero animations to launch events, and own the creative direction end-to-end with engineering partners.

Your portfolio should showcase brand systems, motion, 3D, illustration, and environmental design, with a track record of ship-ready work under deadlines.

Qualifications

• Distinctive eye and original ideas.
• Exceptional visual design instincts and creativity for the web.
• 8+ years of design experience with a strong brand systems portfolio.
• Hands-on range across motion, 3D, illustration, environmental and event design.
• Systems-minded design for components and patterns within a broader system.
• Shaped launch moments or brand surfaces under real deadlines.
• Thrives collaborating with engineers and understands the web as buildable.
• Comfortable in a tech-driven environment; SaaS/B2B experience a plus.
• Self-starter and egoless collaborator open to feedback.
• Familiar with Vercel; working knowledge preferred.

Responsibilities

• Define the visual language of Vercel's surfaces and set a creative direction.
• Create moments: hero animations, launch films, event environments, brand partnerships.
• Own the creative vision end-to-end from concept to production code.
• Set the craft bar for typography, motion, and detail across pages.
• Move across web, motion, illustration, 3D, and identity; raise the bar.
• Influence Geist and shared patterns with work that becomes the standard.

Skills

Visual design

Brand systems

Motion design

3D design

Illustration

Environmental design

Event design

System thinking

Collaboration with engineers

Job description

• Define the visual language of Vercel's most-seen surfaces, vercel.com, nextjs.org, product launches, and Ship, and set a creative direction the whole team builds from.
• Create the moments people remember: hero animations, launch films, event environments, and brand-partnership work that reaches across screen and physical space.
• Own the creative vision end to end, from the first spark of a concept to the finished result shipped on the real web, alongside design engineers who turn your work into production code.
• Set the craft bar: the typography, motion, and detail that make a page unmistakably Vercel, the kind of work other teams measure themselves against.
• Move fluidly across mediums, web, motion, illustration, 3D, and identity, and raise the bar wherever the Vercel brand shows up.
• Leave a mark on the system: influence Geist and our shared patterns through work good enough to become the standard.

Requirements

• Above all, a distinctive eye and original ideas.
• Exceptional visual design instincts and creativity are the heart of this role, and the web is where most of your work will live.
• A portfolio spanning brand systems and work across multiple digital and physical mediums, anchored by strong, shipped web work. 8+ years of design experience.
• Meaningful hands‑on range across several of these: motion, 3D, illustration, environmental and event design, and interaction. This is a maker's role, and coding is not what we mean by hands‑on.
• Systems‑minded: you design components and patterns, not one‑offs, and think about how each choice fits a broader system.
• You’ve shaped launch moments, events, or brand-partnership surfaces under real deadlines, and you know how to make a moment land.
• You thrive collaborating with engineers and understand the web as a medium: how layouts behave, what’s buildable, how design becomes code.
• Comfortable in a technology‑driven environment; experience with developer, B2B, or SaaS products is a plus.
• A self‑starter and egoless collaborator who takes feedback well and gives it generously.
• Familiar with Vercel, with working knowledge or experience preferred.

Core Competencies

Demonstrates exceptional visual design instincts and creativity, with a strong portfolio showcasing brand systems across digital and physical mediums. Proficient in motion, 3D, illustration, and environmental design, while effectively collaborating with engineers in a technology‑driven environment.