Visual Designer

Elayne; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

Elayne is seeking a Visual Designer in New York City to help define a new category of family and financial software. This hands-on role requires creativity and ownership over the visual aspects of both product and marketing materials, enabling families to navigate complex workflows.

The ideal candidate has 2–5+ years of design experience, proficiency in tools like Figma, and a strong portfolio. The company offers a salary between $90k to $120k annually, along with benefits like health insurance and a 401(k). Elayne is an equal opportunity employer, valuing ability and experience.

Qualifications

• 2–5+ years of experience in brand, visual, web, motion, or digital design.
• Strong portfolio showing work across web, brand, and marketing design.
• Excellent skills in Figma and design fundamentals.

Responsibilities

• Design the visual system for Elayne’s family, legal, and financial software.
• Create animations and storyboards for product walkthroughs.
• Design a web presence that effectively communicates what Elayne does.

Skills

Brand design

Visual design

Web design

Motion design

Figma proficiency

Tools

After Effects

Photoshop

Illustrator

Premiere

Job description

Each year, $3 trillion in wealth is transferred to the next generation. Yet the process behind that handoff is broken: faxes, phone trees, spreadsheets, and grief. It can take families hundreds of hours, tens of thousands of dollars in fees, and often years to complete.

Elayne is building the software layer this process has always been missing. We're both the infrastructure professionals build on and the product families use directly, automating everything from the first form to the final account transfer. Backed by Y Combinator and Accel, we have thousands of families already using Elayne to get through one of the hardest stretches of their lives. We have a real product in people's hands, a brand and design language we care deeply about, and a long road of hard, genuinely impactful problems ahead.

The role

• Elayne is hiring a Visual Designer to bring our product and brand to life across every visual touchpoint.
• This is a hands-on design role for a creative generalist who wants real ownership: to define how a new category should look, move, and feel across all static and dynamic content.
• This is not a traditional graphic design role. It is also not a pure product design role or a brand strategy role. You will work across product visuals, website design, motion, marketing materials, print collateral, social assets, decks, and customer-facing education.
• This role will report to Head of Growth and work closely with product and company leadership. Because the role touches both brand and product surfaces, you’ll get to partner closely with the Lead Product Designer on in-product visuals, motion, and interactions.

What you’ll build

As Elayne’s Visual Designer, you will help build the visual system behind a new category of family, legal, and financial software.

• A product visual layer that feels clear and trustworthy: You will design the visual details that make Elayne easier to use: overlays, cards, empty states, onboarding graphics, icons, illustrations, diagrams, loading states, confirmation moments, and lightweight animations.
• Motion and storytelling that bring the product to life: You will create short animations, product walkthroughs, web interactions, social clips, and storyboards that make complex workflows easier to grasp.
• A web presence that explains the product simply: You will design website and landing page visuals that help families, partners, and customers quickly understand what Elayne does and why it matters.
• A library of materials the company can use every day: You will design flyers, postcards, one-pagers, pitch deck visuals, customer PDFs, email graphics, social assets, event materials, and reusable templates so the team can move faster without redesigning from scratch.

Location and expectations

This is a full-time role based with the team in New York City.

We're a small, high-trust team working in a category that's complex, personal, and important. We move quickly, communicate directly, and hold a high bar for the experience we deliver. We care about outcomes more than process. The best work here comes from being close to the details: a confusing user moment, a sales gap, a customer question, a workflow that needs to be clearer. We expect people to pull in the right teammates and turn what they learn into better systems for everyone.

We expect this person to use AI as leverage: exploring directions faster, prototyping interactions, generating rough concepts, speeding up production. AI should help you move faster, but the final work should still feel careful, intentional, and human.

What you’ll bring

• 2–5+ years of experience in brand, visual, web, motion, or digital design
• A strong portfolio showing work across web, brand, marketing, and product-adjacent design
• Excellent Figma skills and comfort moving quickly from rough concept to finished asset
• Strong fundamentals in typography, layout, hierarchy, color, composition, and visual storytelling
• Comfort designing marketing and print materials, from one-pagers and decks to event collateral
• Strong attention to detail and the ability to keep work consistent across many surfaces

What would make you stand out

• Familiarity with motion and graphics tools like After Effects, Jitter, Lottie, Rive, Illustrator, Photoshop, or Premiere
• Experience with animation and video: product walkthroughs, short-form social clips, web interactions, or lightweight animated assets
• Comfort designing for web experiences in Framer or Webflow
• Ability to sketch, storyboard, or prototype ideas quickly before turning them into polished assets
• You use AI as leverage, already using creative and productivity tools to move faster and improve your work

Compensation

The expected salary range for this role is $90k to $120k annually, plus equity. This range represents a good‑faith estimate for this position at the time of posting. Final compensation will depend on your experience, portfolio, scope, and fit for the role.

Elayne also offers health insurance and a 401(k) plan.

Elayne is an equal opportunity employer. We evaluate qualified applicants based on ability, experience, and potential, and do not discriminate on the basis of any protected characteristic under applicable federal, state, or local law.