Visual Designer

Happiest Baby, Inc.; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Happiest Baby, Inc. is seeking a passionate Graphic Designer in Los Angeles to lead visual storytelling. This role involves developing assets across various channels, including packaging and digital marketing, and collaborating with teams to uphold the brand’s identity. The ideal candidate will have a strong design background and will manage creative projects independently.

Benefits

Competitive health, dental, and eyecare plans.

401(k) plan.

Generous vacation policy.

A friendly office and a dynamic work environment.

Being part of a team that's making a meaningful difference in the lives of parents and babies.

Qualifications

• 5+ years of graphic design experience, ideally in-house at a consumer brand.
• Strong portfolio demonstrating multi-channel design work.
• Experience designing short-form video or motion content preferred.

Responsibilities

• Lead Brand Design Direction to evolve creative vision.
• Own Asset Development Across Channels for marketing materials.
• Develop and edit motion assets for engagement and brand storytelling.

Skills

Graphic Design

Adobe Creative Suite

Motion Design

Organizational Skills

Communication Skills

Tools

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Canva

Job description

Our Mission:
Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint. Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution.

Your Role:
This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content. You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity. The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs.

This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels.

Duties and Responsibilities:

• Lead Brand Design Direction: Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby.
• Own Asset Development Across Channels: Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays.
• Motion Design Ownership: Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone. Partner with media and content teams to optimize for performance and platform.
• Packaging Oversight: Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence.
• Creative Concepting: Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life.
• Cross-Functional Collaboration: Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities.
• Website Design: Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers.
• Vendor & Agency Collaboration: Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets.
• Creative Project Management: Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments.
• Photoshoot & Content Direction: Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product benefits.
• Stakeholder Communication: Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity.

Qualifications:

• 5+ years of graphic design experience, ideally in-house at a consumer brand
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; strong working knowledge of After Effects, Premiere Pro, or similar tools for motion design.
• Strong portfolio demonstrating multi-channel design work, including packaging, digital marketing, motion/animated assets, and web.
• Experience designing short-form video or motion content for ads, organic social, and/or TikTok preferred.
• Experience working across DTC and B2B models preferred
• Self-starter with exceptional organizational and communication skills
• Comfortable working independently and cross-functionally in a fast-paced, collaborative environment

Perks:

• Competitive health, dental, and eyecare plans.
• 401(k) plan.
• Generous vacation policy.
• A friendly office and a dynamic work environment.
• Being part of a team that's making a meaningful difference in the lives of parents and babies.

Salary Range: $60,000 - $90,000