Visual Design Lead

Morningstar; Chicago (IL); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

401k match

Stock ownership potential

Comprehensive health benefits

Paid sabbatical

Job summary

Morningstar is seeking a Visual Design Lead to elevate the B2B marketing website with craft in typography, layout, color, and brand expression at scale.

You’ll lead design across digital marketing platforms, collaborating with Creative Services, the Corporate Digital Web team, and cross-functional partners, with an emphasis on AI-enabled workflows that accelerate iteration while upholding brand integrity.

Qualifications

• 7+ years of experience designing large-scale marketing websites or digital marketing experiences.
• Exceptional visual design skills — typography, layout, color, brand expression, and data visualization.
• Experience contributing to and managing design systems.
• Bachelor’s or master’s degree in visual/graphic design, a related field, or equivalent experience.

Responsibilities

• Lead visual design for Morningstar's B2B marketing website — web experiences, landing pages, and the design system that powers them.
• Apply exceptional craft in typography, layout, color, and information hierarchy to create brand-forward digital experiences.
• Contribute to and help art-direct imagery so that visual assets feel cohesive and consistent across the site.
• Translate briefs and creative direction into polished, high-quality visual executions.
• Present and defend design solutions to cross-functional teams, connecting visual decisions to brand and business goals.
• Contribute to and evolve Morningstar design systems and digital brand standards, partnering with engineers to ensure design quality through implementation.
• Champion AI-enabled design workflows, piloting tools that augment creativity and accelerate production.

Skills

Typography

Layout

Brand expression

Data visualization

Design systems

Collaboration

Figma

Content strategy

Education

Bachelor’s or Master’s in visual/graphic design

Tools

Figma

HTML

CSS

Contentstack

Job description

Creative Services — Dedicated to B2B Web

About The Role

Morningstar's Creative Services team is seeking an experienced Visual Design Lead to drive the visual quality and brand expression of our B2B marketing website. This is a visual design role — not UX or product design — focused on craft: typography, layout, composition, color, and brand expression at scale.

You'll lead design work across our digital marketing platforms, collaborating with Creative Services peers, the Corporate Digital Web team, and cross-functional partners in marketing and technology. The ideal candidate is AI-fluent — helping pilot and advance AI-enabled workflows that accelerate iteration and raise quality, while upholding Morningstar's standards for craft, brand integrity, and ethics.

This position is based in our Chicago office with a minimum of four days onsite per week.

Our creative culture

Morningstar is a collaborative environment with a strong commitment to craft. Our design heritage is rooted in helping people around the world make confident investing decisions. We look for team members who bring good judgment, empathy, and a collaborative mindset — and who can navigate competing priorities while maintaining Morningstar's standard of design excellence. The Creative Services team embraces brand consistency and efficiency through design systems and AI-enabled workflows.

Job Responsibilities

• Lead visual design for Morningstar's B2B marketing website — web experiences, landing pages, and the design system that powers them.
• Apply exceptional craft in typography, layout, composition, color, and information hierarchy to create brand-forward digital experiences.
• Contribute to and help art-direct imagery so that visual assets feel cohesive and consistent across the site.
• Translate briefs and creative direction into polished, high-quality visual executions.
• Present and defend design solutions to cross-functional teams, connecting visual decisions to brand and business goals.
• Contribute to and evolve Morningstar design systems and digital brand standards, partnering with engineers to ensure design quality through implementation.
• Champion AI-enabled design workflows, piloting tools that augment creativity and accelerate production.

Qualifications

Design

• 7+ years of experience designing large-scale marketing websites or digital marketing experiences.
• Exceptional visual design skills — typography, layout, color, brand expression, and data visualization.
• Experience contributing to and managing design systems.
• Bachelor's or master's degree in visual/graphic design, a related field, or equivalent experience.

Communication & Collaboration

• Ability to clearly present and defend design decisions to senior stakeholders, connecting visual rationale to brand and business impact.
• Proven ability to build alignment across teams while navigating competing priorities and feedback.

Work Style & Leadership

• Self-directed and able to manage multiple projects in a fast-moving environment.
• Experience mentoring peers; interest in people leadership is a plus.

Tools & Technology

• Advanced proficiency in Figma.
• Proficiency with CMS platforms (Contentstack is a plus), HTML, and CSS
• Working knowledge of AI-assisted design tools, used responsibly to augment creativity and efficiency.

Compensation And Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 100% 401k match up to 6% of salary
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission
• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance
• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
  • Tuition Reimbursement
• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Total Cash Compensation Range

$95,275.00-139,741.66

Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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