Visual Communications Manager

Jewish Federation of Greater MetroWest NJ; Scotch Plains (NJ); On-site; USD 65,000 - 90,000; Full time

Job summary

JCC of Central NJ is seeking a dynamic Visual Communications Manager to lead design and visual presentation of marketing efforts for print and digital materials, supporting programs, events, fundraising, and membership.

The role requires brand stewardship, photography/video asset management, and collaboration across departments, reporting to the Director of Marketing and Communications. This is a full-time, exempt position.

Qualifications

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) and Canva.
• Photography, photo editing, and basic videography experience.
• Knowledge of website content management systems and digital asset management.
• Strong understanding of branding principles and visual storytelling.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work collaboratively with staff across departments and engage positively with community members.
• Experience with email marketing platforms and social media content creation preferred.
• Experience with WordPress preferred.
• Basic video editing experience preferred.

Responsibilities

• Design and produce a wide range of marketing materials for print and digital channels.
• Collaborate with departments to create promotional materials supporting programs and goals.
• Design materials for fundraising campaigns, donor stewardship, and events.
• Coordinate with printers and vendors to ensure quality and timely delivery.
• Ensure projects are completed on schedule and meet quality standards.
• Maintain graphics calendars and provide assets for paid digital/print advertising and social planners.
• Create, maintain, and refine the organization’s brand style guide.
• Ensure consistent branding across all print and digital communications.
• Serve as a resource for staff on brand usage and best practices.
• Capture photography and videography at programs and events.
• Organize, edit, and maintain a library of visual assets for marketing use.
• Manage relationships with hired photographers.
• Collaborate with staff to identify storytelling opportunities.
• Maintain current photography and video content on the website.
• Update visual content and assist with page layout/content presentation using CMS (WordPress).
• Assist in enhancing user experience through thoughtful visual content placement.

Skills

Visual storytelling

Branding

Project management

Collaboration

Social media

Marketing coordination

Communication

Photography editing

Video editing

Education

Bachelor's degree in Graphic Design

2+ years graphic design experience

Tools

InDesign

Photoshop

Illustrator

Acrobat

Canva

WordPress

Job description

The JCC of Central NJ is a non-profit agency whose mission is to educate, enrich and empower our community – from generation to generation. The JCC offers educational, recreational, fitness & wellness, cultural and communal programs and activities to people of all abilities and all stages of life.

Position Summary

The JCC of Central NJ is seeking a creative, organized, and detail-oriented Visual Communications Manager to lead the design and visual presentation of the organization’s marketing and communications efforts. This role is responsible for developing compelling print and digital materials that support programs, events, fundraising initiatives, membership, and community engagement efforts.

The Visual Communications Manager serves as a steward of the JCC brand, ensuring a consistent visual identity across all platforms while helping to tell the story of our organization through design, photography, and video. This is a full-time, overtime exempt position reporting to the Director of Marketing and Communications.

Key Responsibilities

• Design and produce a wide range of marketing and communications materials, including but not limited to brochures, flyers, advertisements, event collateral, signage, annual reports, social media graphics, email graphics, presentations, newsletter, and fundraising materials
• Collaborate with departments across the organization to create engaging promotional materials that support program participation and organizational goals
• Design materials supporting fundraising campaigns, donor stewardship, annual reports, and special events
• Coordinate with outside printers, promotional vendors, sign companies, and other production partners to ensure quality and timely delivery of marketing materials
• Ensure projects are completed on schedule and meet established quality standards
• Maintain relationships, develop calendar, and provide graphics for paid digital/print advertising and social media planners

Brand Management

• Create, maintain, and continually refine the organization’s brand style guide
• Ensure consistent application of branding, visual identity, messaging, and design standards across all print and digital communications
• Serve as a resource for staff on brand usage and visual communication best practices

Photography & Videography

• Help capture photography and videography at programs, special events, and community activities
• Organize, edit, and maintain a library of visual assets for ongoing marketing use
• Manage relationships with hired photographers
• Collaborate with staff to identify storytelling opportunities that showcase the JCC’s impact

Website & Digital Asset Management

• Maintain current and engaging photography and video content across the organization’s website
• Update visual content and assist with page layout and content presentation on the organization’s website using the content management system
• Assist in enhancing the user experience through thoughtful visual content placement

Required Qualifications and Skills

• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Acrobat) and Canva
• Experience with photography, photo editing, and basic videography
• Knowledge of website content management systems and digital asset management
• Strong understanding of branding principles and visual storytelling
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Ability to work collaboratively with staff across departments and engage positively with community members
• Experience with email marketing platforms and social media content creation preferred
• Experience with WordPress preferred
• Basic video editing experience preferred

Required Qualifications and Skills

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent professional experience
• Minimum of 2 years of graphic design experience
• Experience working in a nonprofit, community center, educational, or camp environment preferred