Visit McKinney Executive Director

AgUpdate; McKinney, Northern (TX, KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Visit McKinney is seeking an Executive Director—a destination marketing professional with a sales mindset and a creative edge. This leader turns marketing into hotel stays, group business, and downtown foot traffic, proving impact with measurable wins and lasting partnerships.

The ideal candidate is a servant leader who builds a small, high-performing team, exemplifies the RISE values, and drives strategy with the board.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Four years of progressively responsible experience in the convention, visitors, hospitality, or tourism field.
• One year of supervisory experience with a proven ability to recruit, train, and develop staff.

Skills

Four years of experience in convention

One year of supervisory experience

Valid Texas driver's license

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Job description

Visit McKinney's next Executive Director is a destination marketing professional with a sales mindset and a creative edge. This leader knows how a convention and visitors bureau turns marketing into hotel stays, group business, and downtown foot traffic, and has the record to prove it: meetings won, partnerships built, and a community's story told well across every channel.

Just as important is how this person leads. A servant leader who develops a small, talented team and lives the RISE values. With an amphitheater, a surf resort, a JW Marriott, and nonstop air service on the horizon, the ideal candidate sees a once-in-a-career opportunity and is ready to build ahead of it.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
• Four years of progressively responsible experience in the convention, visitors, hospitality, or tourism field
• One year of supervisory experience with a proven ability to recruit, train, and develop staff
• Valid Class C Texas driver's license, or the ability to obtain one upon hire
• An equivalent combination of education and experience will be considered

Preferred Qualifications

• Certified Destination Management Executive (CDME) or Texas Destination Marketer (TDM) designation
• Senior leadership within a convention and visitors bureau or destination marketing organization
• Experience partnering with a board of directors on strategy, policy, and annual planning
• A track record in destination sales, group business, and brand-driven marketing campaigns
• Experience managing hotel occupancy tax budgets and public sector reporting