VIP & Events Manager

Pandora A/S; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Join Pandora A/S as a VIP and Events Manager, where you will play a vital role in enhancing our brand's visibility through strategic event planning and relationship management. In this dynamic position, you will collaborate closely with various teams to elevate our marketing initiatives, driving brand desirability and engagement. Your expertise in managing celebrity relations and events will be pivotal as we continue to shape meaningful experiences for our customers.

Qualifications

• 5-8 years experience in events, celebrity, or PR environment.
• Established industry & VIP relationships in luxury, fashion, and jewelry sectors.
• Ability to work independently and under pressure on multiple projects.

Responsibilities

• Develop and execute Pandora’s North American Events and VIP strategy.
• Manage full Earned Marketing team events including PR, VIP, and Influencer moments.
• Cultivate and manage relationships with VIPs and key opinion leaders.

Skills

Communication

Interpersonal Skills

Problem-Solving

Creativity

Organization

Education

Bachelor’s degree in Marketing, Business, and Communications

Job description

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As the largest jewellery brand in the world, we give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora, you can each craft far more than just an incredible career.

Do you want to be a part of the world’s leading jewellery company while putting your experience in Events and VIP into use? If yes, then we might have an exciting opportunity for you! You will be part of an exciting business area and work in an international organisation of can-do spirited, passionate, and performance-driven people.

About the Team:

The VIP and Events Manager will support the NAM Marketing team with a primary focus on delivery of events and celebrity relations as part of the 360 marketing strategy for Pandora.

The Manager will work closely with the Director to plan and execute world-class integrated VIP and event strategy supporting brand vision. They should have strong relationships with talent, stylists, managers, agents, publicists, and be able to navigate the Event and VIP landscape and garner new ones.

They will use and elevate existing VIP & stylist relationships and be able to cultivate new relationships. They will work closely with the Director on all aspects of VIP contract negotiations, content creation, product placement, dressing, and event production and management.

The Events and VIP Manager will work to create and maintain a positive public image for the Pandora brand in North America. This position will work closely with other key members of the marketing team in both NAM and Global Headquarters to ensure all efforts align with overall business and brand goals. They should be an out-of-the-box thinker, bringing creative ideas to the table with strong execution skills.

Your Role as a VIP and Events Manager:

• Develop and execute Pandora’s North American Events and VIP strategy with the focus on driving brand desirability.
• Manage full Earned Marketing team events including PR, VIP, and Influencer moments.
• Collaborate to conceptualize events that can drive earned and social coverage.
• Develop and manage the overall event processes from concept to completion, including decor, run of show, responsibilities, and budget.
• Support PR and Influencer team on in-store events including ROS, event supplies, in-store materials, and budget.
• Manage RFP production agencies and vendors that create events aligned with Pandora’s strategy.
• Foster and maintain relationships within the events industry and with vendors.
• Manage the creation and upkeep of PR Salon.
• Secure and manage VIP dressing opportunities.
• Cultivate and manage relationships with VIPs and key opinion leaders.
• Support negotiation and management of all NAM celebrity/VIP contracts, including usage rights and deliverables.
• Handle the PR department’s Event and VIP budget, including monthly budget summaries.
• Create and manage reports for Event and VIP initiatives, including monthly recaps with team support.

What is needed to succeed:

• Bachelor’s degree in Marketing, Business, and Communications.
• 5-8 years experience in events, celebrity, or PR environment.
• Established industry & VIP relationships in luxury, fashion, and jewelry sectors.
• Excellent verbal & written communication, interpersonal, and presentation skills.
• Ability to work with international consumers and team members.
• Professional, personable, self-motivated, and flexible.
• Strong problem-solving skills.
• High energy, creative, with a sense of humor.
• Combination of analytical and creative skills.
• Ability to work independently and under pressure on multiple projects.
• Organized, detail-oriented, with proactive follow-through.
• Capable of managing multiple priorities in a fast-paced, dynamic environment.

Travel: Up to 20% travel

Salary in New York: $120,000 - $140,000, commensurate on experience

About Pandora:

Pandora is the world's largest jewellery brand, specializing in accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression and share stories through meaningful jewellery. Pandora operates in over 100 countries with more than 6,800 points of sale, including over 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and uses only recycled silver and gold. Committed to sustainability, Pandora aims to halve greenhouse gas emissions across its value chain by 2030. Listed on Nasdaq Copenhagen, Pandora generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Pandora’s recruitment procedures are transparent and fair, encouraging applicants to refrain from including identity-related elements like photos, marital status, or age.

About Pandora NAM:

The Pandora North America team includes over 115 employees in the USA & Canada, with offices in New York & Baltimore, a Logistics Center in Maryland, field positions, and stores. The US is Pandora’s largest market, with over 1,400 points of sale, including more than 420 concept stores.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City