VIP CRM Specialist

Rush Street Interactive; Chicago (IL); Remote; USD 48,000 - 65,000; Full time

Job summary

An innovative firm in the online gaming industry is seeking a passionate VIP CRM Specialist to support dynamic marketing efforts. This exciting role offers the chance to engage with customers through tailored CRM campaigns, utilizing email, text, push, and in-app notifications. You will work closely with a collaborative team, gaining hands-on experience in executing and analyzing campaigns that drive customer loyalty. If you're eager to thrive in a fast-paced environment and make an impact in the gaming sector, this opportunity is perfect for you!

Benefits

Work-life balance initiatives

Autonomy

Creativity

Growth opportunities

Supportive atmosphere

Qualifications

• 2+ years of experience in CRM or email marketing roles required.
• Proficiency in CRM tools and campaign execution is essential.

Responsibilities

• Develop and execute CRM campaigns across various channels.
• Monitor campaign performance and provide insights for optimization.

Skills

CRM Campaign Execution

Email Marketing

Analytical Skills

Attention to Detail

Communication Skills

Education

High School Diploma or equivalent

Tools

CRM Tools

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The VIP CRM Specialist plays a vital role in supporting the marketing and CRM efforts within the Casino and SB vertical. Reporting directly to the CRM Manager and working closely with the Marketing and CRM Director, this junior role is responsible for the day-to-day execution of CRM campaigns, focusing on email, text, push, and in-app notifications. The specialist will be primarily involved in the creation, scheduling, and analysis of CRM communications, requiring proficiency in CRM tools and a keen eye for detail. This role offers an excellent opportunity for a junior professional to gain hands-on experience in CRM execution and analysis within the dynamic online gambling industry. Working closely with the Marketing team, the VIP CRM Specialist will contribute to the success of CRM campaigns that drive customer engagement and loyalty across multiple channels.

What You'll Do:

• Collaborate with the Marketing and CRM Manager to develop and execute CRM campaigns across email, text, push, and in-app notifications.
• Create engaging and personalized content for CRM communications, ensuring alignment with brand messaging and marketing objectives.
• Schedule and deploy CRM communications according to established timelines and best practices, paying close attention to audience segmentation and targeting.
• Monitor campaign performance and conduct regular analysis of key metrics, providing insights and recommendations for optimization.
• Assist in the development and implementation of CRM strategies to enhance customer acquisition, retention, and engagement.
• Work closely with internal stakeholders, including marketing, product, and analytics teams, to coordinate CRM initiatives and ensure alignment with overall business goals.
• Stay updated on industry trends and best practices in CRM, email marketing, and customer engagement, incorporating learnings into campaign strategies and execution.

What We're Looking For:

• High School Diploma or equivalent is required.
• 2+ years of experience in CRM or email marketing roles, with a focus on campaign execution and analysis.
• Proven experience in CRM or email marketing roles, preferably in the online gambling or gaming industry.
• Familiarity with CRM tools and platforms, with proficiency in scheduling and deploying email, text, push, and in-app notifications.
• Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Analytical mindset with the ability to interpret campaign data and metrics to drive insights and optimization.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Ability to adapt to changing priorities and thrive in a fast-paced, dynamic work environment.
• Familiarity with online gambling or brick & motor Casino is a plus.

This position requires state licensing in accordance with applicable regulations.

Location Eligibility: Open to candidates across the US (except California, Washington, Maryland, and New York).

Pay Range: $48,000 - $65,000 USD

What Makes Us Great:

• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!