Videographer/Social Media Manager (Public Affairs Manager)

South Coast Air Quality Management District; Diamond Bar (CA); On-site; USD 65,000 - 110,000; Full time

Job summary

South Coast AQMD seeks a Videographer/Social Media Manager to lead video production and social media strategy. You will conceptualize, shoot, edit, and produce engaging content for diverse platforms while growing the district’s online presence and public understanding.

The role requires hands-on production skills, strategic thinking, and the ability to translate complex topics into accessible narratives, with experience in managing contractors and maintaining brand consistency.

Qualifications

• Bachelor’s degree in Communications, Marketing, Film Production, Digital Media, Journalism, or related field.
• Five (5) years of progressively professional experience in video production, content creation, and social media management.
• Advanced proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, After Effects, and related tools.

Responsibilities

• Conceptualize, storyboard, shoot, and edit high-quality video content for digital platforms.
• Produce engaging videos that translate technical topics into accessible, compelling visual stories.
• Manage social media across multiple platforms with editorial calendars and campaigns.
• Track performance metrics and provide analytics to optimize future content.
• Oversee contractors and freelance creatives for video projects.

Skills

Video production

Content creation

Social media management

Storytelling

Camera operation

Lighting and audio

Video editing software

Education

Bachelor's degree in Communications, Marketing, Film Production, Digital Media, Journalism, or related field

Tools

Adobe Premiere Pro

Final Cut Pro

After Effects

CapCut

Canva

Job description

ABOUT SOUTH COAST AQMD

South Coast Air Quality Management District (South Coast AQMD) is one of the largest and most technologically sophisticated environmental regulatory agencies in the nation, serving a four-county region that includes Los Angeles, Orange County, Riverside and San Bernardino counties, and the Coachella Valley. South Coast AQMD's headquarters is located in Diamond Bar, 30 miles east of downtown Los Angeles, at the junction of the 57 and 60 Freeways. With a highly diverse Clean Air Team of over 870 employees, an annual budget of $225.2 million, and a state-of-the art air quality laboratory, our mission is to ensure clean air and a healthy environment. South Coast AQMD is an organization you can be proud to work for -- we make a difference in the quality of life in Southern California!

South Coast AQMD is committed to creating and maintaining a work environment that appreciates the unique backgrounds, skills, and experiences of our employees and fosters professional development and growth. South Coast AQMD respects the ideas and perspectives of our stakeholders and works to bring them together toward the common goal of clean air.

ABOUT THIS POSITION

The Videographer/Social Media Manager is a creative, fast-moving, and highly organized position that leads the district’s video production and social media strategy. This role is responsible for conceptualizing, shooting, editing, and producing compelling video content while managing and growing our social media presence across platforms. The ideal candidate is a strong visual storyteller who thrives in a fast-paced environment, understands social trends, and can quickly turn complex topics into engaging, easy-to-understand digital content. This position requires both hands‑on production skills and strategic thinking to drive brand awareness, engagement, and public understanding.

(Note that this position is budgeted as a Public Affairs Manager, but the working title is Videographer/Social Media Manager. Specific duties for the Videographer/Social Media Manager are noted in the sections below.)

VIDEO PRODUCTION & CREATIVE DEVELOPMENT

• Conceptualize, storyboard, shoot, and edit high-quality video content for digital platforms, including Reels, YouTube videos, and short‑form social content.
• Produce engaging videos that translate technical topics into accessible, compelling visual stories.
• Operate cameras, lighting, and audio equipment to capture professional-quality footage in studio and field settings.
• Edit and produce videos using professional editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects, CapCut, Canva, etc).
• Ability to create animated videos.
• Maintain visual and graphic design standards across all video content.
• Manage video contractors and freelancers, including scheduling, creative direction, and quality control.

SOCIAL MEDIA MANAGEMENT & STRATEGY

• Manage, schedule, and publish daily content across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Create original content, including short‑form videos, graphics, captions, and copy that drive engagement and reach.
• Develop and maintain editorial calendars aligned with agency campaigns, initiatives, and events.
• Plan and execute social media campaigns to support agency priorities and communications goals.
• Ensure consistent brand voice, tone, and visual identity across all platforms.

CONTENT STRATEGY & ANALYTICS

• Develop and execute data‑driven social media and video strategies to increase awareness, engagement, and audience growth.
• Track performance metrics including reach, impressions, engagement, and conversions.
• Produce regular analytics reports with insights and recommendations to optimize future content.
• Monitor platform trends, emerging formats, and algorithm changes to keep content fresh and competitive.

COMMUNITY ENGAGEMENT & BRAND MANAGEMENT

• Monitor and moderate comments and messages, responding in a timely, professional, and engaging manner.
• Help build and maintain a positive online community through proactive engagement.
• Ensure all content aligns with agency messaging, branding, and public communication standards.

OTHER DUTIES MAY INCLUDE (Not all will apply):

• Interpreting and executing South Coast AQMD rules/regulations and policies/programs as they relate to the coordination and dissemination of readily understandable information to various media outlets.
• Writing, proofreading, and editing all public relations content including press releases, op-eds, speeches, briefing materials, talking points, newsletters, articles, communications materials, and marketing content.
• Fielding and responding to media questions and interview requests.
• Identifying press opportunities and pitch stories to stimulate media coverage.
• Detecting media relations issues as they emerge.
• Organizing and managing press conferences and media events within the agency and with external agencies.
• Develop media relations strategies that will result in high-level coverage in print, broadcast and online media.
• Emergency response and crisis communications strategies.
• Leverage existing media relationships and cultivate new contacts within environmental media.
• Perform as spokesperson for agency.
• Understand and oversee social media platforms, engagement, and strategy.
• Development of modern infographics, fact sheets, photographs, video, and other ways to disseminate information to the public.
• Attending and networking with other media organizations at conferences, community events, public workshops, hearings, and townhall meeting, etc.
• Supervising the media office and its staff members.

DESIRABLE QUALIFICATIONS

• Bachelor’s degree in Communications, Marketing, Film Production, Digital Media, Journalism, or related field.
• At least five (5) years of progressively professional experience in video production, content creation, and social media management.
• Advanced proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, After Effects, and related tools.
• Strong working knowledge of camera operation, lighting, audio recording, and production workflows.
• Deep understanding of social media platforms, algorithms, analytics, and best practices.
• Proven experience creating engaging short‑form video content (Reels/TikToks).
• Strong storytelling, creative, and copywriting skills.
• Ability to work quickly, efficiently, and accurately under tight deadlines.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Experience managing contractors and freelance creatives is preferred.

MINIMUM QUALIFICATIONS

EXPERIENCE: Five years of progressively responsible experience in legislative analysis and advocacy; OR five years of other relevant experience that would demonstrate possession of the requisite knowledge, skills, and abilities needed to plan, develop, and supervise a community outreach and engagement program, environmental justice and workforce training, grants and contract management, legislative affairs and local government and stakeholder relations program.

For Communications/Media Office: five or more years of progressive, responsible experience in communications and/or media relations or other relevant experience that would demonstrate possession of the knowledge, skills and abilities needed to plan, develop and supervise a communications program.

EDUCATION:Graduation from an accredited college or university with a bachelor's degree in political science, public affairs/relations, communications, journalism, public or business administration, urban or environmental planning, engineering or other scientific field or related fields.

SUBSTITUTION: A related master's degree from an accredited college or university may substitute for up to one year of the required experience.

KNOWLEDGE OF: Community based organizations, environmental justice and workforce training, coalition building, grants and contract management, State and federal legislative processes; successful techniques and strategies for effective advocacy on behalf of a governmental agency; air quality and other environmental issues confronting large metropolitan regions; the complex issues and special interests that exist in highly diverse communities; correct English grammar, spelling, punctuation, and vocabulary; methods of evaluating program effectiveness; project management techniques; principles and practices of management, organization, and supervision; and professional report writing.

ABILITY TO:Develop and implement community outreach and engagement programs, administer and manage grants and contracts to comply with state and federal requirements and regulations, lead community-based projects, build coalitions with diverse stakeholders, and implement community-based projects and programs. Analyze and evaluate complicated technical, legal and regulatory issues; develop, in support of South Coast AQMD goals and objectives, sound and practical recommendations with respect to legislation and various organizational issues; communicate complex information accurately, clearly, succinctly, and persuasively, orally and in writing, to a variety of audiences; develop effective advocacy strategies for agency programs; effectively plan, direct, organize, and supervise the work of staff to accomplish agency goals and objectives; handle multiple special project assignments to assure efficient and effective coordination of day-to-day public affairs operations; establish and maintain effective relations with all those contacted in the course of work, including elected officials, community and civic groups, public agencies, private organizations, and South Coast AQMD staff.

APPLICATION PACKETS MUST INCLUDE

1. A completed employment application covering at least the past 10 years of employment history (or longer if you have other relevant experience), and your entire South Coast AQMD employment history if you are a South Coast AQMD employee.
2. Responses to the Supplemental Questionnaire (SQ). The SQ is a form of written test, and will be evaluated as such. Your responses should be well written, clear, concise, and directly responsive to the question.
3. Up to four references which include the names and phone numbers of your present and past supervisors or managers, and/or college professors or persons for whom you have directly provided services, not peers.
4. An unofficial copy of your transcripts (or equivalency evaluation if your education was obtained outside the U.S.), documenting all qualifying education claimed, submitted as an attachment to your online application*.

*You MUST submit acceptable documentation for all education claimed on your application. Acceptable documentation consists of an unofficial copy of your transcripts/equivalency evaluation attached to your application. At a later date, candidates under final consideration will be required to arrange for original, official transcripts (or equivalency evaluation, if applicable) to be mailed directly from their college/university to South Coast AQMD, documenting all education claimed on their application.

Job applications must be completely filled out. A resume cannot be substituted for the required information. Be sure to detail any education, training or other relevant coursework that would make you a particularly strong candidate.

THE SELECTION PROCESS

Application packages, including responses to the Supplemental Questionnaire, will first be screened, and the most competitively qualified candidates will be invited to the next step of the process, which may include a writing exercise, oral assessment and/or panel interview.

Following the assessment process, an unranked eligible list, in alphabetical order, is expected to be created, from which the current vacancy may be filled, during the 6–12-month life of the list. Only those who demonstrate they are among the most competitively qualified, at each successive step of the selection process, will be advanced to the next step. (Meeting the minimum requirements does not guarantee an invitation to the next step.)

Important note for potential candidates who do not have the continued and unrestricted right to work full time in the United States:If you currently, or will in the future, require sponsorship (i.e., H1-B Visa) in order to maintain your right to work in the United States, please be aware that this position is not eligible for visa sponsorship.

South Coast AQMD reserves the right to add, delete, and modify any elements of the selection process as deemed appropriate, based on the number and quality of applicants at each step.

Please call Human Resources at least one week in advance if you might need an accommodation at any step during the selection process.

If you have any questions regarding this recruitment, please contact Human Resources Department at [phone].